Brochures Of The Week

THIS WEEK, brochures travel from the old world to the new with Western & Oriental's The Subcontinent brochure and Virgin's California Star Collection brochure.

The former brochure is resplendent with old-world romance and its cover features a Kipplingesque scene: a picture of elephants and locals alongside the Ganges, painted in soft pastel. The title and text are minimal and are presented in a tastefully designed box.

It is all very "19th-century traveller", even the map inside looks like it was drawn by one of the Victorian era's great explorers. In keeping with this nostalgic style, the company is a leading expert on "Heritage Hotels" and the brochure has four pages crammed with pictures of unexplored places in India - former Maharaja's palaces, castles and forts.

Neighbouring countries Bhutan and Sri Lanka are finally reached after the brochure treks through some of the far-flung mountain areas of northern India. Here modern maps, or, indeed, any maps would be useful to indicate the travel destination. But probably during most of these holidays the only map you will need is the one showing how to get to the luxurious pool/bar in your glorious old hotel.

Virgin's California Star Collection brochure delivers a slice of gaudy Americana even before you turn the first page. The front cover features the ubiquitous Marilyn impersonator blowing a pouty kiss, with the famous Hollywood sign as a backdrop, surrounded by other celebrity doubles, including Clint Eastwood and Laurel and Hardy.

Doing a quick "flesh" inventory of the brochure reveals, in true Californian style, endless bronzed thighs and taught tummies all topped with toothsome grins - hardly the "Virgin Territory" that the cover's catchphrase advertises.

Sitting on snugly on the inside cover is a picture of the Virgin king himself, Richard Branson, complete with modest smile - the British version of the American entrepreneurial dream. He greets his customers with a personally signed note: "hope to see you there".

Along with various types of holiday covering a wide range of destinations throughout California down to Mexico, Branson has dreamt up additional services, such as special rates at a pet kennel so that your pets may also have a glamorous holiday.

Suggested Topics
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Recruitment Genius: Car Sales Executive - Franchised Main Dealer

    £30000 - £40000 per annum: Recruitment Genius: This is a great opportunity for...

    Recruitment Genius: Group Sales Manager - Field Based

    £21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...

    Guru Careers: Email Marketing Specialist

    £26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...

    Recruitment Genius: Tour Drivers - UK & European

    Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee