DEVALUATION of the Swedish krona and a reduction in the country's VAT rate have helped to make Sweden a destination that 'represents considerably better value for money', claims the UK passenger director for Scandinavian Seaways.

In its 1994 Motoring Holidays programme, Scandinavian Seaways (0255 241234) offers 14-night ferry-inclusive country-cottage holidays in Sweden from pounds 241 to pounds 462 per person. Camping holidays there are from pounds 76 per person.

Other destinations include Denmark, Norway and Germany. Six nights' self-catering at the Panoramic Apartment Hotel in the Harz Mountains, for example, costs from pounds 116; an eight-night farmhouse package, from pounds 204.