£1.6m drive to lure visitors to Britain
Tuesday 05 October 2010
British Airways and VisitBritain will tomorrow jointly launch a £1.6 million campaign to lure tourists to the UK.
Aimed initially at potential European visitors, the drive will then go global.
Economy-class passengers will be offered special air fares, while there will also be media familiarisation trips and syndication of VisitBritain web content on to ba.com and consumer databases.
China, India and Japan are among the countries being targeted.
VisitBritain marketing director Laurence Bresh said: "Britain has more attractions per square mile than anywhere else in the world and we think the campaign will inspire visitors to travel the length and breadth of the country."
BA global marketing planning head Kate Thornton said: "We are delighted to be launching this campaign with VisitBritain. Whatever you are looking for from a holiday, Britain definitely has something to offer."
The Independent travel offers: Discover a world of inspiring destinations
- 1 Cyclist who knocked down three-year-old girl says his life has been 'destroyed'
- 2 A politically correct lefty goes to see Top Gear live – you'll probably believe what happened next
- 3 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 5 Snoop Dogg on why he doesn't regret displaying misogyny towards women
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
£24K + Excellent Benefits: Guru Careers: We are seeking an Events Coordinator ...
Salary 42,000: Royal Yachting Association Cymru Wales: The CEO is responsible ...
£35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...
£40000 - £50000 per annum: Ashdown Group: A growing business that has been ope...