A week of points promotions
Sunday 20 March 2011
Finance and travel giant American Express is giving away points to travelers willing to share their travel tips online.
The brand has teamed up with the FlyerTalk forums, a popular site for frequent travelers, to launch a new community which will reward participants with American Express's Membership Rewards points, which can be spent on travel or accessories.
Consumers who register on the Top Flyer forums will automatically be entered into the contest, earning points every time community members "like" their posts or comments.
The top ten "liked" members each month will receive 10,000 Membership Reward points or a $50 American Express gift card.
American Express spokesperson Pepper Evans Roukas said that the scheme "provides travelers, who are extremely social, with an opportunity to be recognized for being in the know."
American Express's scheme came amid two other big-name announcements on frequent traveler programs this week, suggesting that the lure of loyalty points still remains an important factor for consumers.
On March 16, Hilton revealed a new global brand and advertising campaign for its Hilton HHonors program, used by consumers to collect points across its ten brands including Hilton, Conrad, and Waldorf Astoria.
The firm said that the new identity would focus on the experiences people have while traveling, adding that it wanted "to shift the conversation from earning points to creating memories, from being just about functionality to the human, more emotional and experiential side of travel."
In the US, budget airline Southwest announced that it would give away ten million points to winning members of its revamped Rapid Rewards program, which launched earlier this month.
One hundred members will each win 100,000 Rapid Rewards points as part of a sweepstakes competition running from March 15 through March 31.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
- 2 Frank Lampard equalises for Manchester City against Chelsea: how Twitter reacted
- 3 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 4 Free U2 album: How the most generous giveaway in music history turned PR disaster
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
£18000 Per Annum: Clearwater People Solutions Ltd: ***EXCELLENT OPPORTUNITY FO...
Basic of £18,000 + commission, realistic OTE of £30-£50k : Ocean Holidays: Le...
£20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...
£15,000 - £25,000: Recruitment Genius: A fantastic opportunity has arisen for ...