Air France takes on low-cost carriers from provinces

Air France said Monday it was to launch cheap medium-haul flights from French provincial cities in a bid to boost passenger figures and reclaim market share from low-cost carriers.

French-Dutch aviation giant Air France-KLM announced that, starting on October 2, 13 new flights would link the southern city of Marseille to destinations in France, Europe and the Mediterranean.

"Air France will offer one-way fares starting at 50 euros ($70) including tax," a statement said.

The destinations offered as part of the carrier's Marseille hub include Biarritz, Milan, Prague, Moscow, Beirut and Casablanca.

Air France stressed that passengers would enjoy the same services as on any other of the airline's flights and not the limited services offered by low-cost carriers such as Ryanair or easyJet.

"The implementation of this new strategy is based on a significant reduction in operational costs, of around 15 percent," the statement said.

Air France explained it planned to achieve that target by using a single aircraft type - the Airbus A320 - as well as by optimising flight schedules and basing its crews in the provinces.

The Marseille model should be replicated in other French cities - such as Nice, Toulouse and Bordeaux - as early as March 2012.

CEO Pierre-Henri Gourgeon said the company hopes the new project "will enable its medium-haul operations to regain profitable growth."

Bruno Matheu, executive vice president of marketing, told AFP that the new strategy should boost the airline's passenger figures by four million a year from the current 45 million.

He also said it should generate an extra 400 to 500 billion euros (560 to 700 million dollars) in annual turnover.

san/anb/jmm/boc

Arts and Entertainment
Cassetteboy's latest video is called Emperor's New Clothes rap
videoThe political parody genius duo strike again with new video
Sport
Steven Fletcher scores the second goal for Scotland
cricketBut they have to bounce back to beat Gibraltar in Euro 2016 qualifier
News
news
Arts and Entertainment
Chris Evans is the favourite to replace Jeremy Clarkson on Top Gear
TV
Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    SFL Group: Video Project Manager

    £24,000 pa, plus benefits: SFL Group: Looking for a hard-working and self-moti...

    Recruitment Genius: Hotel Reservations Assistant - French Speaking

    £16000 - £17000 per annum: Recruitment Genius: This rapidly expanding travel c...

    Recruitment Genius: Duty Manager - World-Famous London Museum

    £24000 - £28000 per annum: Recruitment Genius: Do you have a strong record of ...

    Recruitment Genius: Personal Assistant

    £24000 - £28000 per annum: Recruitment Genius: You will have demonstrable unde...

    Day In a Page

    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat
    Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

    Saudi airstrikes are fuelling the Gulf's fire

    Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
    Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

    The only direction Zayn could go

    We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
    Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

    Spells like teen spirit

    A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
    Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

    If fashion is a cycle, this young man knows just how to ride it

    British designer Jonathan Anderson is putting his stamp on venerable house Loewe
    Number plates scheme could provide a licence to offend in the land of the free

    Licence to offend in the land of the free

    Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
    From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

    From farm to fork in Cornwall

    One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
    Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

    Robert Parker interview

    The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
    Don't believe the stereotype - or should you?

    Don't believe the stereotype - or should you?

    We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
    How to make your own Easter egg: Willie Harcourt-Cooze shares his chocolate recipes

    How to make your own Easter egg

    Willie Harcourt-Cooze talks about his love affair with 'cacao' - and creates an Easter egg especially for The Independent on Sunday
    Bill Granger recipes: Our chef declares barbecue season open with his twist on a tradtional Easter Sunday lamb lunch

    Bill Granger's twist on Easter Sunday lunch

    Next weekend, our chef plans to return to his Aussie roots by firing up the barbecue
    Joe Marler: 'It's the way I think the game should be played'

    Joe Marler: 'It's the way I think the game should be played'

    The England prop relives the highs and lows of last Saturday's remarkable afternoon of Six Nations rugby
    Cricket World Cup 2015: Has the success of the tournament spelt the end for Test matches?

    Cricket World Cup 2015

    Has the success of the tournament spelt the end for Test matches?
    The Last Word: Justin Gatlin knows the price of everything, the value of nothing

    Michael Calvin's Last Word

    Justin Gatlin knows the price of everything, the value of nothing