Air France takes on low-cost carriers from provinces
Tuesday 12 July 2011
Air France said Monday it was to launch cheap medium-haul flights from French provincial cities in a bid to boost passenger figures and reclaim market share from low-cost carriers.
French-Dutch aviation giant Air France-KLM announced that, starting on October 2, 13 new flights would link the southern city of Marseille to destinations in France, Europe and the Mediterranean.
"Air France will offer one-way fares starting at 50 euros ($70) including tax," a statement said.
The destinations offered as part of the carrier's Marseille hub include Biarritz, Milan, Prague, Moscow, Beirut and Casablanca.
Air France stressed that passengers would enjoy the same services as on any other of the airline's flights and not the limited services offered by low-cost carriers such as Ryanair or easyJet.
"The implementation of this new strategy is based on a significant reduction in operational costs, of around 15 percent," the statement said.
Air France explained it planned to achieve that target by using a single aircraft type - the Airbus A320 - as well as by optimising flight schedules and basing its crews in the provinces.
The Marseille model should be replicated in other French cities - such as Nice, Toulouse and Bordeaux - as early as March 2012.
CEO Pierre-Henri Gourgeon said the company hopes the new project "will enable its medium-haul operations to regain profitable growth."
Bruno Matheu, executive vice president of marketing, told AFP that the new strategy should boost the airline's passenger figures by four million a year from the current 45 million.
He also said it should generate an extra 400 to 500 billion euros (560 to 700 million dollars) in annual turnover.
The Independent travel offers: Discover a world of inspiring destinations
Kirstie Allsopp has waded into the female fertility debate again
Gillian Anderson lays into gender disparity in Hollywood
The Sistine Chapel is set to be illuminated with thousands of LEDs
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- < Previous
- Next >
30,000 to 35,000 per annum: Accountancy Action: We are currently recruiting on...
28,000 to 32,000 per annum: Accountancy Action: Our client, a hospitality busi...
18,000 to 20,000 per annum: Accountancy Action: Our fantastic leisure client i...
£20 - 24k: Guru Careers: A Marketing Analyst / Marketing Executive is needed t...