InterContinental has launched a new, content-rich iPad app which offers extensive information about destinations for travelers.
The firm said December 21 that its new app was designed to tap into the knowledge of its concierges, offering information on recommended restaurants, shops and nightspots, as well as other topics such as local culture and attractions.
The free app covers over 120 destinations where InterContinental hotels and resorts are located.
Other features include interactive maps, destination-specific streaming videos, suggested itineraries and insider tips on subjects such as what to pack, detailed information about each property and an online booking capability.
Although app guidebooks from publishers such as Lonely Planet are widespread, competing content is now being offered by hotel chains.
In August, luxury chain Fairmont released its own app, which offers a similar selection of picks designed to help visitors enjoy their destination, such as local businesses, restaurants and other attractions.
InterContinental's Michael Menis said that its app was a response to a change in the way consumers are using their smartphones while travelling.
"Consumers continue to use new forms of wireless devices to not only search, shop and book travel, but they are increasingly turning to wireless tablets as modern day magazines to explore locations in a much deeper and richer way," he said.
"In response to this emerging trend, IHG has taken the InterContinental 'In the Know' experience, which is personified through our concierge, and brought it to the Apple iPad."
Download the app: http://www.intercontinental.com/insiderguidesReuse content