It takes the 50th anniversary of a very rare sort of bear to shine a spotlight on darkest Peru. But thanks to Paddington's half-century celebrations this year, adventures to his homeland are popping up right now, with lots for families to get their claws into.
Those with teenagers to entertain should check out The Adventure Company's Teens on the Trail in Peru trip (0845 450 5316; adventurecompany.co.uk), a 15-day journey to uncover the mysteries of Machu Picchu. (That should keep them busy.) Ancient Inca settlements, floating islands and ice mummies are just some of the highlights on offer, and the company vows to keep adventurous teenagers occupied from dawn to dusk.
For tailor-made trips to suit all the family, South American Experience (0870 499 0683; southamericanexperience. co.uk), can plan lots of exciting individual itineraries. It will organise everything from sojourns in the Sacred Valley to train trips to Machu Picchu and steamboat rides on Lake Titicaca.
But for something a little different, check out Kumuka Worldwide's new family offering (0800 068 88555; kumuka.com). During this 10-day trip, you and your aspiring Amazonians get the chance to explore archaeological sites on horseback, picnic among alpacas, and sleep in Inca settlements. And to mark the anniversary of the arrival of the nation's favourite lost bear, the company is donating £50 to a bear conservation programme for every family holiday to Peru booked this summer.
What more excuse do you need? Put down those marmalade sandwiches and get booking.