Bad news for business travellers: families are taking over your world, screaming kids and all. It's not just adult premium travellers who are rubbing their hands with glee at the luxurious lounge and spa facilities on offer at Britain's airports, but their children, too.
At Gatwick, Virgin (0844 573 2610; virginholidays. com) is about to unveil the V Room to all its customers, whatever their age or class of travel. For a small fee (£10 for kids, £15 for adults), mini-fliers get to avail themselves of the facilities in the kids' zone (flat-screen TVs and all the latest video games) as well as a large family "chilling" space and complimentary food.
Families are being offered a widening selection of airport lounges with facilities for kids. Check out simplylounges.co.uk and holidayextras.co.uk which enable you to book into family-friendly lounges.
And for the complete package, a growing number of top-end holiday companies now offer "premium" services for families. Book any holiday with ITC Classics (01244 355400; itcclassics.co.uk), for example, and you and your tots will be entitled to a host of complimentary extras, including personal baggage porters, fast-track transfers, VIP departure lounges, personal escorts through customs and private chauffeurs to meet you on arrival.