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News & Advice

Australia agenda: Australia’s leading designers unveil their creations at the Sydney Fashion Festival

Contemporary Spring/Summer creations from Australia’s leading fashion designers will be walking off the catwalks at the Mercedes-Benz Sydney Fashion Festival and into stores around the nation in the coming weeks. Catch all the hottest looks first at one of the Sydney Fashion Festival’s free or ticketed events.

Mercedes-Benz Sydney Fashion Festival
August 23-27
Sydney Town Hall
NSW, Australia

The Sydney Fashion Festival features ticketed fashion events for the public, showcasing Australia's leading designer brands and retailers as their Spring/Summer Collections collections arrive in stores throughout the city. The main fashion shows are held in the Sydney Town Hall and are accompanied by a satellite schedule of fashion and lifestyle events that span the city. The Rosemount Australian Fashion Week is Australia's most globally-followed fashion event but, like the L'Oreal Melbourne Fashion Festival, the Mercedes-Benz Sydney Festival is popular with the locals as it is open to the public.
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7th Annual Gluten Free Expo
August 26-27
Sydney Olympic Park
Sydney, Australia

The two-day event is devoted to gluten-free products and sessions on the science behind gluten intolerance, cooking-without-gluten classes and tips to create a healthy gluten-free diet. The 7th annual Gluten Free Expo is free and hosted by The Coeliac Society of NSW Inc and The Clever Event Company. Exhibitors are expected to launch new gluten-free products.

Daffodil Day

August 27
Australia, Canada

A day created by the Canadian Cancer Society nearly 30 years ago to honor those who have been touched by cancer. On August 27, the profits from fresh daffodils purchased at select locations will be used to support cancer patients, research and education. To get involved or donate: http://www.daffodilday.com.au

Bags & Accessories Fair, Fashion Exposed

August 28-30
Melbourne Exhibition Centre
Melbourne, Australia

These two industry events are every girl's heaven; the latest designer fashion, bags, belts, jewelry, millinery, leather, luggage, eyewear and footwear are on show straight from the catwalk. The Bags & Accessories Fair and Fashion Exposed event showcases designs from over 1500 Australian and international brands. There are also edited and highly directional "live look book" shows, salon shows and business seminars that provide tips on fashion buying and selling. The Bags & Accessories Fair and Fashion Exposed take place twice a year and are co-located with the Australian Shoe Fair and the exclusive boutique event Premiere.
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August 30-September 1
Horden Pavilion and Royal Hall of Industries, More Park
Sydney, Australia

The Integrate Expo is the biggest and only national expo in Australia for audiovisual enthusiasts. Products from across the AV industry are shown under one roof. Visitors can view the latest technologies and demonstrations from companies producing equipment for the entertainment, DJ, recording, concert production and lighting industries. Seminars and workshops are held concurrently during the event. In 2011 more than 500 brands will be on display. The trade event is held in association with InfoComm International, the organizers of leading information communications expo, InfoComm.

Melbourne Spring Fashion Week
September 5-11
Various venues in Melbourne
Melbourne, Australia

In the first week of September, Australian fashion is in the spotlight again during the seven-day-long Melbourne Spring Fashion Week (MSFW). Melbourne Spring Fashion Week includes more than 100 free and ticketed public events ranging from street parades to markets, workshops and fashion shows. Melbournites can snap up a bargain at one of the many MSFW sales or watch a fashion parade hosted by their favorite fashion retailer. The event is smaller than the Rosemount Australian Fashion Week or the Sydney Fashion Festival but well-loved by buying consumers.    
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Taste of Melbourne
15-18 September
Royal Exhibition Building, Carlton
Melbourne, Australia

The worldwide series of Taste festivals heads to Australia’s “food capital” for a tour-de-force of the city’s finest restaurants and produce. Visitors can sample signature dishes created by Melbourne’s top chefs, purchase food and wine to take home and enjoy coffee, cheese, fine wine and cocktails with expert-led tastings. Taste festivals are held annually around the globe in locations such as Birmingham, Auckland, Cape Town, Johannesburg, Dubai, Milan, Edinburgh, Dublin, London and Sydney.
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13th Perth Fashion Festival
September 21-27
Various locations
Perth, Australia

The Perth Fashion Festival (PFF) is Western Australia’s largest annual fashion event. It showcases a healthy mixture of local and national fashion design talent with both free and ticketed events. In 2011, 136 designers will showcase their fashion forward creations in 40 dazzling events. PFF is a niche event compared to its Melbourne Spring Fashion Week and Mercedes-Benz Sydney Fashion Festival counterparts but the festival is growing in both size and notoriety. More than 44,000 local and international visitors attended PFF in 2010.
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Melbourne Fringe Festival

September 21-October 9
Melbourne, Australia

The Melbourne Fringe Festival is a city-wide celebration of independent creativity that traverses the boundaries of art, cinema, theater, dance, fashion and music. The three-week long open-access festival fosters Melbourne’s thriving arts community, providing opportunities for both emerging and established artists to present their works in a range of locations across Melbourne. In 2009 more than 560,000 visitors came to the festival to see the works of 4,815 artists at 143 venues across the state.
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