Beach breaks are most popular holiday type, says survey
Thursday 24 May 2012
Beach breaks are still the most popular type of holiday but
tourists are less satisfied with them than with some other types of
trip, according to a Which? magazine survey.
Beach and seaside holidays accounted for 34% of all trips taken by more than 3,500 Which? members who booked a break in the last two years.
The average customer satisfaction score with these bucket-and-spade breaks was 12% lower than for some types of holidays, including escorted tours.
All told, customer satisfaction with the holiday companies with whom they travelled in the last two years was higher than in most Which? surveys.
In a 26-company table based on satisfaction levels, all the first 10 holiday companies - headed by Trailfinders - achieved scores of at least 85%.
Trailfinders scored 97%, followed by HF Holidays and InnTravel (both 94%).
Some of the major holiday companies were towards the bottom of the satisfaction table, with First Choice scoring 71%, Thomson 70%, Virgin Holidays 69% and Thomas Cook 60%.
At the foot of the table was Newmarket Holidays with a score of 57%.
Which? said holidaymakers were impressed with Trailfinders' "tailored itineraries, outstanding advice and well-trained staff".
The magazine went on: "Holiday companies, on average, get a higher customer score than those in most areas we survey.
"We found the high performers had lots of loyal customers. Nearly half of all members (46%) have travelled with the same holiday company more than once."
Which? continued: "Our featured companies are made up of different types of provider, from escorted tours to activity holidays, so you should find one that suits your requirements.
"However, with a 40-point gap between best and worst, some firms clearly need to raise their game - you could fly an Airbus A380 between Trailfinders at the top of the table and Newmarket Holidays at the bottom."
The Independent travel offers: Discover a world of inspiring destinations
- 1 Husband creates spreadsheet detailing wife's 'excuses' for turning down sex
- 2 Saneie Masilela, 9, marries Helen Shabangu, 53 years his senior, for the second time
- 3 UK pirates will get four warning letters a year
- 4 Why I'm on the brink of burning my Israeli passport
- 5 Is Gideon Levy the most hated man in Israel or just the most heroic?
Malaysia Airlines flight MH17 crash: 'Nine Britons, 23 Americans and 80 children' feared dead after Boeing passenger jet is 'shot down' near Ukraine-Russia border
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The truth about conspiracy theories is that some require considering
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
- < Previous
- Next >
£30000 - £45000 per annum + Bonus+Benefits+Package: Harrington Starr: VB.NET a...
Unpaid voluntary role: Old Royal Naval College: To assist the Visitor Experien...
£45-£55k OTE £75k : Charter Selection: Major London International Fashion and ...
£17K OTE £30K: Charter Selection: Highly successful and innovative specialist...