Bhutan: The costly 'Shangri La'

The isolated kingdom of Bhutan is one of the most expensive holiday destinations in the world and a haven for celebrities and the well-heeled.

In 2012, it will become even more costly.

Foreign tourists are required to book through licensed tour operators, who charge a minimum high-season price of 200 dollars per day per person for an all-inclusive package including accommodation, food and transport.

The pristine Himalayan kingdom of snow-capped mountains and gushing mountain streams pursues a policy of "high-end, low-impact tourism," deliberately keeping out the hordes who might spoil its untouched environment.

From the start of 2012, the high-season daily fee will rise to $250 per day per person, meaning a stay in one of the basic hotels as part of the package will cost a travelling couple at least $500 a night.

"It may not make economic sense now to be high end, but Bhutan will be preserved for future generations of visitors," the director general of the Tourism Council of Bhutan, Kesang Wangdi, told AFP in an interview.

"If we opened up, our revenue would go through the roof, but at what price? We restrain ourselves from going wantonly along the economic development path without considering the social impact and the environment."

Nevertheless, next year the council hopes to boost visitor numbers by more than 50 percent to 100,000 by offering new types of holiday and improving flight links to cities such as Hong Kong and Singapore.

Bhutan famously follows an economic development doctrine known as "Gross National Happiness," which takes into account the mental well-being of its nearly 700,000 citizens instead of simply measuring financial gain.

The remote and reclusive country, never colonised despite its position between India and China, puts protecting the environment and preserving its unique culture at the heart of its policy decisions.

Citizens have to wear national dress when visiting government offices and many choose to sport the elegant woven outfits in every day life out of national pride.

Bhutan's decision to keep out the masses - backpackers looking for cheap holidays in the Himalayas head for neighbouring Nepal - makes it an appealing destination for anyone wanting to escape it all.

Hollywood stars Leonardo di Caprio and Keira Knightley are among those to have recently stayed at the ultra-high-end Uma Paro resort, one of a number of luxury hotels catering to wealthy travellers in the country.

Staying at a luxury hotel is an additional cost on top of the basic $200-a-day visiting package, meaning a night in an Uma Paro suite costs upwards of $1,000 a night.

Ravi Nischal of the Taj Group, the Indian-owned chain of luxury hotels with a property in Thimphu, says Bhutan has a "snob value" because not many people have been to the country and most can only dream of visiting.

"The destination has connotations of luxury," he said. "There is also a lot of mysticism that surrounds Bhutan. It's known as the last Shangri-La," he added, referring to the Himalayan paradise described in the 1933 novel Lost Horizon by James Hilton.

The "Land of the Thunder Dragon," as it is also sometimes known, had no roads or currency until the 1960s and allowed television only in 1999 in a bid to shield itself from foreign influences.

Nicole Feerbrucker, a 56-year-old therapist from the Netherlands, told AFP that she had wanted to visit since seeing a photo spread of the former king's coronation in National Geographic magazine in 1974.

She says the daily tariff and the costly flight on the only airline linking the country to the outside world - state-owned Druk Air - made the holiday expensive for her and her husband and daughter.

"But I think coming here and having to pay such an amount of money keeps the country the way it is. The influences of outside have been diminished by that," she says.

The target of 100,000 visitors next year is causing unease for some in Bhutan who fear the impact of a sudden influx.

Karma Tshiteem, the influential head of the Gross National Happiness Commission, an agency that vets government policy, says the new tourists can be easily absorbed with minimum harm.

"The key part of our strategy of reaching 100,000 without any of the accompanying negative impacts is spreading the number throughout the year and throughout the country," he told AFP in an interview.

At present, almost all tourists arrive in spring and autumn for week-long cultural holidays in the three valleys that are easily accessed from the town of Paro, where the country's only international airport is located.

The Tourism Council wants to attract visitors for spa-type "wellness" holidays, conferences, and adventure tourism - though mountaineering will remain off-limits because Bhutan's peaks are considered sacred.

By doing a better job of marketing Bhutan overseas and increasing flight links, tourism officials hope more people will visit but without disrupting one of the world's most protected countries.

Voices
voices
News
general electionThis quiz matches undecided voters with the best party for them
Arts and Entertainment
Keira Knightley and Matthew Macfadyen starred in the big screen adaptation of Austen's novel in 2005
tvStar says studios are forcing actors to get buff for period roles
News
Prince William and his wife Catherine, Duchess of Cambridge show their newly-born daughter, their second child, to the media outside the Lindo Wing at St Mary's Hospital in central London, on 2 May 2015.
news
Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Ashdown Group: Technical IT Manager - North London - Growing business

    £40000 - £50000 per annum: Ashdown Group: A growing business that has been ope...

    Recruitment Genius: Technical Supervisor

    £24800 - £29000 per annum: Recruitment Genius: As one of London's leading Muse...

    Recruitment Genius: Centre Manager

    £14000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...

    Guru Careers: Accountant

    £28 - 45k (DOE): Guru Careers: An Accountant is needed to take control of the ...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before