Booking flights with friends comes to Facebook
Tuesday 01 March 2011
Malaysia Airlines has launched a unique airline booking system on Facebook, paving the way for travel with friends to be easily booked through the social networking site.
The new MHbuddy app can be activated by any Facebook user and allows a Malaysia Airlines flight search from within Facebook, as well as booking and checking in on the site.
Uniquely, the app also allows travelers to view which of their friends live in certain destinations and to see whether any of their friends are on the same flight when they are choosing potential flights, allowing them to travel together (or apart).
During the online check in process, MHbuddy users can also view the seats of their friends on the same flight, making it easier to book seats together.
Malaysia Airlines says that although a few airlines sell their flights on Facebook (Delta launched Facebook bookings in 2010), none offers this degree of social interaction or allows passenger check-in.
"Our passengers are spending more and more time using social networks and Malaysia Airlines is one of the most active airlines on social media including Facebook and Twitter," said Malaysia Airlines' Dr Amin Khan.
"With MHbuddy we are pleased to provide our fans on social media an easy way to book a ticket without having to leave Facebook."
Last year, fellow Malaysian airline AirAsia reportedly revealed that Facebook generated 12 percent of traffic to its website, more than Yahoo! and catching up with Google's 17.6 percent, with growth rates favoring Facebook.
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