Boutique brand opens on the Bund
Monday 06 December 2010
InterContinental has confirmed that it is to launch boutique Hotel Indigo brand in Asia-Pacific, opening the first property in Shanghai by the end of the year.
The new Hotel Indigo Shanghai on the Bund will sit alongside luxury properties such as Fairmont's Peace Hotel and the Peninsula Shanghai, although it's set to offer travelers an altogether different style of service - and likely a different price range.
The 184-room property eschews the grandness favoured by its competitors for the more distinctive, design-led approach common to Hotel Indigo, which prides itself on reflecting the culture, character and history of its neighbourhoods.
Despite also designing the neighbouring Peace Hotel, hospitality interiors specialist Hirsch Bedner Associates opted for a very different look and feel for Hotel Indigo, building a gallery space featuring illuminated scuplture installations into the hotel's lobby area.
The rooms are designed to evoke Shanghai's history, featuring eclectic furnishings that incorporate historic elements with bright, contemporary functionality.
As well as being only a stone's throw from local attractions such as Yu Gardens and the Pudong New Area, guests can relax in the hotel's outdoor swimming pool or enjoy the view of downtown Shanghai and the Huangpu River from the rooftop restaurant and bar.
The Shanghai Hotel Indigo marks the brand's entry into Asia, but it won't be too long before other Asia-Pacific regions boast their own properties - openings are scheduled in Xiamen, Taipei, Hong Kong and Bangkok over the next three years.
The Independent travel offers: Discover a world of inspiring destinations
- 2 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
Natural wonders in the UK: From Giant's Causeway to Durdle Door
Flight from Britain to Turkey delayed by 7 hours after champagne cork damages ceiling
What's it like on board North Korean airline Air Koryo - the worst in the world?
Exclusive Escapes: Upmarket holiday company goes bust on the eve of bank holiday weekend
The 10 Best lightweight luggage
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Stock up on canned food for stock market crash, warns former Gordon Brown adviser
£26000 - £29000 per annum: Recruitment Genius: The Product Development departm...
£23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...
£30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...
£30000 - £34000 per annum: Recruitment Genius: The Estates Team of this group ...