Boutique brand opens on the Bund
Monday 06 December 2010
InterContinental has confirmed that it is to launch boutique Hotel Indigo brand in Asia-Pacific, opening the first property in Shanghai by the end of the year.
The new Hotel Indigo Shanghai on the Bund will sit alongside luxury properties such as Fairmont's Peace Hotel and the Peninsula Shanghai, although it's set to offer travelers an altogether different style of service - and likely a different price range.
The 184-room property eschews the grandness favoured by its competitors for the more distinctive, design-led approach common to Hotel Indigo, which prides itself on reflecting the culture, character and history of its neighbourhoods.
Despite also designing the neighbouring Peace Hotel, hospitality interiors specialist Hirsch Bedner Associates opted for a very different look and feel for Hotel Indigo, building a gallery space featuring illuminated scuplture installations into the hotel's lobby area.
The rooms are designed to evoke Shanghai's history, featuring eclectic furnishings that incorporate historic elements with bright, contemporary functionality.
As well as being only a stone's throw from local attractions such as Yu Gardens and the Pudong New Area, guests can relax in the hotel's outdoor swimming pool or enjoy the view of downtown Shanghai and the Huangpu River from the rooftop restaurant and bar.
The Shanghai Hotel Indigo marks the brand's entry into Asia, but it won't be too long before other Asia-Pacific regions boast their own properties - openings are scheduled in Xiamen, Taipei, Hong Kong and Bangkok over the next three years.
The Independent travel offers: Discover a world of inspiring destinations
The 50 Best spas
Luton airport voted worst in Britain for second time running
Mystery as 'lake' appears in middle of Tunisian desert and becomes overnight tourist attraction
August Bank Holiday 2014: Five ways to make the most of it
Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?
- 1 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 2 West poised to join forces with President Assad in face of Islamic State
- 3 Mother fed her daughter tapeworms to make her skinny for pageant
- 4 Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
- 5 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
Bin bag full of cats' heads discovered near Manchester's Curry Mile
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...
£17K OTE £30K: Charter Selection: Highly successful and innovative specialist...
£45000 - £55000 per annum + Benefits: Ashdown Group: Working with an exciting ...
£23,000: Sauce Recruitment: A global leader in sports and entertainment is now...