Boutique brand targets London ahead of Olympic Games

Although South Africa and Shanghai have undoubtedly been the most recent hotel construction hotspots ahead of the FIFA World Cup and World Expo, boutique hotel brand Aloft has shifted the attention to Europe ahead of the London 2012 Olympics.

The chain announced June 8 that it is to open its second European property in the heart of the east end of Britain's capital city, in time to welcome the spectators that are expected to flock to the games.

The 252-room property will be constructed at ExCeL, a popular conference center in the city and the venue for the games' boxing, fencing, judo, table tennis, taekwondo, weightlifting, and wrestling events.

The guest rooms will all be nearly three meters high, with walk-in showers and the brand's signature electronic gadgetry and free wifi internet.

A communal lobby will offer a combined work and leisure area, complete with bar and pool table and a 24 snack bar and fitness centre will also be available.

London has some exciting new projects in the pipeline as construction continues on its Olympic sites.

Later this year, Aloft's sister brand W Hotels will open a flagship property in Leicester Square, which will be followed shortly after by the nearby Café Royal Hotel on London's famous Regent Street.

Luxury chain Shangri-La also has a new property scheduled to open in London Bridge in 2012, while Dubai-based Aquiva plans to moor a 170 meter megayacht in the Thames Quay to act as a 158-room floating hotel during the games.

http://www.starwood.com

Sport
Super BowlAfter Katy Perry madness it's back to The Independent's live coverage of Super Bowl 49!
News
See what Twitter had to say about the first half of the Super Bowl
News
people
News
people
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Recruitment Genius: Car Sales Executive - Franchised Main Dealer

    £30000 - £40000 per annum: Recruitment Genius: This is a great opportunity for...

    Recruitment Genius: Group Sales Manager - Field Based

    £21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...

    Guru Careers: Email Marketing Specialist

    £26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...

    Recruitment Genius: Tour Drivers - UK & European

    Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...

    Day In a Page

    The super-rich now live in their own Elysium - they breathe better air, and eat better food, when they're not making beans on toast for their kids

    The super-rich now live in their own Elysium

    They breathe better air, eat better food, take better medicine
    A generation of dropouts failed by colleges

    Dropout generation failed by colleges

    £800m a year wasted on students who quit courses before they graduate
    Entering civilian life 'can be like going into the jungle' for returning soldiers

    Homeless Veterans appeal

    Entering civilian life can be like going into the jungle
    Sam Taylor-Johnson: Woman on top

    Sam Taylor-Johnson: Woman on top

    Fifty Shades of Grey director on bringing the hit to the screen
    Shazam! Story of the $1bn 'what's that song?' app

    Shazam: Story of the $1bn 'what's that song?' app

    As in 1942, Germany must show restraint over Greece

    As in 1942, Germany must show restraint over Greece

    Mussolini tried to warn his ally of the danger of bringing the country to its knees. So should we, says Patrick Cockburn
    Britain's widening poverty gap should be causing outrage at the start of the election campaign

    The short stroll that should be our walk of shame

    Courting the global elite has failed to benefit Britain, as the vast disparity in wealth on display in the capital shows
    Homeless Veterans appeal: The rise of the working poor: when having a job cannot prevent poverty

    Homeless Veterans appeal

    The rise of the working poor: when having a job cannot prevent poverty
    Prince Charles the saviour of the nation? A new book highlights concerns about how political he will be when he eventually becomes king

    Prince Charles the saviour of the nation?

    A new book highlights concerns about how political he will be when he eventually becomes king
    How books can defeat Isis: Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad

    How books can defeat Isis

    Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad
    Judith Hackitt: The myths of elf 'n' safety

    Judith Hackitt: The myths of elf 'n' safety

    She may be in charge of minimising our risks of injury, but the chair of the Health and Safety Executive still wants children to be able to hurt themselves
    The open loathing between Barack Obama and Benjamin Netanyahu just got worse

    The open loathing between Obama and Netanyahu just got worse

    The Israeli PM's relationship with the Obama has always been chilly, but going over the President's head on Iran will do him no favours, says Rupert Cornwell
    French chefs get 'le huff' as nation slips down global cuisine rankings

    French chefs get 'le huff' as nation slips down global cuisine rankings

    Fury at British best restaurants survey sees French magazine produce a rival list
    Star choreographer Matthew Bourne gives young carers a chance to perform at Sadler's Wells

    Young carers to make dance debut

    What happened when superstar choreographer Matthew Bourne encouraged 27 teenage carers to think about themselves for once?
    Design Council's 70th anniversary: Four of the most intriguing prototypes from Ones to Watch

    Design Council's 70th anniversary

    Four of the most intriguing prototypes from Ones to Watch