Boutique brand targets London ahead of Olympic Games
Thursday 10 June 2010
Although South Africa and Shanghai have undoubtedly been the most recent hotel construction hotspots ahead of the FIFA World Cup and World Expo, boutique hotel brand Aloft has shifted the attention to Europe ahead of the London 2012 Olympics.
The chain announced June 8 that it is to open its second European property in the heart of the east end of Britain's capital city, in time to welcome the spectators that are expected to flock to the games.
The 252-room property will be constructed at ExCeL, a popular conference center in the city and the venue for the games' boxing, fencing, judo, table tennis, taekwondo, weightlifting, and wrestling events.
The guest rooms will all be nearly three meters high, with walk-in showers and the brand's signature electronic gadgetry and free wifi internet.
A communal lobby will offer a combined work and leisure area, complete with bar and pool table and a 24 snack bar and fitness centre will also be available.
London has some exciting new projects in the pipeline as construction continues on its Olympic sites.
Later this year, Aloft's sister brand W Hotels will open a flagship property in Leicester Square, which will be followed shortly after by the nearby Café Royal Hotel on London's famous Regent Street.
Luxury chain Shangri-La also has a new property scheduled to open in London Bridge in 2012, while Dubai-based Aquiva plans to moor a 170 meter megayacht in the Thames Quay to act as a 158-room floating hotel during the games.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Three-year-old boy shoots pregnant mother and father in New Mexico
- 2 Stephen Fry explains what he would say if he was 'confronted by God'
Stephen Fry explains what he would say if he was 'confronted by God'
The open loathing between Barack Obama and Benjamin Netanyahu just got worse
9 reasons Greece's experiment with the radical left is doomed to failure
President Putin is a dangerous psychopath - reason is not going to work with him
Have we reached 'peak food'? Shortages loom as global production rates slow
Britain's widening poverty gap should be causing outrage at the start of the election campaign
£30000 - £40000 per annum: Recruitment Genius: This is a great opportunity for...
£21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...
£26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...
Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...