Boutique brand targets London ahead of Olympic Games
Thursday 10 June 2010
Although South Africa and Shanghai have undoubtedly been the most recent hotel construction hotspots ahead of the FIFA World Cup and World Expo, boutique hotel brand Aloft has shifted the attention to Europe ahead of the London 2012 Olympics.
The chain announced June 8 that it is to open its second European property in the heart of the east end of Britain's capital city, in time to welcome the spectators that are expected to flock to the games.
The 252-room property will be constructed at ExCeL, a popular conference center in the city and the venue for the games' boxing, fencing, judo, table tennis, taekwondo, weightlifting, and wrestling events.
The guest rooms will all be nearly three meters high, with walk-in showers and the brand's signature electronic gadgetry and free wifi internet.
A communal lobby will offer a combined work and leisure area, complete with bar and pool table and a 24 snack bar and fitness centre will also be available.
London has some exciting new projects in the pipeline as construction continues on its Olympic sites.
Later this year, Aloft's sister brand W Hotels will open a flagship property in Leicester Square, which will be followed shortly after by the nearby Café Royal Hotel on London's famous Regent Street.
Luxury chain Shangri-La also has a new property scheduled to open in London Bridge in 2012, while Dubai-based Aquiva plans to moor a 170 meter megayacht in the Thames Quay to act as a 158-room floating hotel during the games.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 2 James Blunt was special guest on the highest-rating Top Gear episode ever
- 3 People all over the world are getting semicolon tattoos to draw attention to mental health
- 4 Van driver who comforted Clark Carlisle and called 999 after suicide attempt dies age 24
- 5 Baby rescued 1km out to sea after parents forgot about her
Are plastic planes the future of flight? Heathrow expansion reopens debate over aviation's effects on the environment
Inside Travel: Greece 2015 Q&A - should we cancel our Greek holiday? Are our flights safe? And what will we be spending there?
The most powerful passports in the world
The 10 Best lightweight luggage
Settle to Carlisle railway celebrates 150 years: A line carved out of stone
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
£15000 - £25000 per annum: Recruitment Genius: To support their continued grow...
£33000 - £38000 per annum: Recruitment Genius: A global player and world leade...
£18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...
£22300 per annum: Recruitment Genius: This museum group is looking for a Payro...