Budget hotels booming in Europe
Friday 25 March 2011
Fans of low-cost travel are set to be better catered for than ever before, according to a recent ranking of Europe's hotel chains, which suggested that budget brands are the fastest growing.
The list, compiled by hospitality analyst MKG Hospitality and released last week, suggests that growth among the top ten largest chains in Europe was largely driven by budget brands, currently enjoying new popularity among cash-strapped travelers.
While Best Western remained Europe's largest hotel chain, with over 89,000 rooms to choose from across the continent, MKG said that the fastest growth came from UK-based Travelodge, which saw an 11 percent jump in the number of rooms it offered in the space of a year.
Also seeing more rooms was Etap Hotel, a name found all over Europe, which offers 4.7 percent more rooms than last year, and Premier Inn, which grew by the same amount.
Other significant increases by major names included Park Inn (13.1 percent more rooms), Sheraton (10.2 percent more rooms), Scandic (6.7 percent more rooms) and Radisson Blu (6.6 percent more rooms), although none made the top ten list.
MKG's results suggest that even as international travel picks up, consumers will have more budget hotel options than ever before - despite major chains focusing heavily on expansion into Asia, it seems there will still be a cheap bed for the night across most of Europe.
Ranking of hotel brands in Europe (as of 1/1/11, by rooms)
1. Best Western
4. NH Hoteles
5. Holiday Inn
6. Premier Inn
8. Hilton International
9. Etap Hotel
Data provided by MKG Hospitality - http://www.mkg-hospitality.com
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