China to host Hello Kitty theme park
Tuesday 10 May 2011
The creators of Hello Kitty, Japan's world-famous cartoon icon of cuteness, have agreed to a $230-million outdoor theme park in China, the first on foreign soil, a company spokesman said Monday.
The Hello Kitty-themed amusement park will be completed in the city of Anji, in east China's Zhejiang province, in 2014 under an agreement between Sanrio Co. and its Chinese partner, Sanrio spokesman Kazuo Tohmatsu said.
The project, jointly designed by Sanrio and US-based amusement park designer Hettema, will cost 1.5 billion yuan ($230 million) with construction scheduled to start in the second half of this year, the spokesman added.
"We have long received many requests from Asian countries to invest in building a theme park using our characters," Tohmatsu said, adding Sanrio will not make capital investment in the theme park.
Under the licensing agreement, the Chinese partner, a subsidiary of Shanghai Insight Holdings, will build and operate the park while Sanrio will provide its characters and planning, he said.
The theme park will include hotel and catering services.
There is also another plan to build a much smaller indoor amusement park featuring Sanrio characters in Malaysia in 2012.
There are currently two Hello Kitty theme parks in Japan but none overseas.
Born in 1974, Kitty has spawned a massive global industry with sales of 50,000 Kitty products - including dolls, clothes, accessories and homeware - in 109 nations and territories.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 2 David Cameron refers to 83-year-old Labour MP Dennis Skinner as 'Jurassic Park'
- 3 Alton Towers Air breaks down: 80 people stuck on broken down Monorail during heatwave
- 4 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 5 German ethics council calls for incest between siblings to be legalised by Government
UK weather: Commuters complain of 'hell' in sweltering train carriages as temperatures set to hit 35C
Inside Travel: Greece 2015 Q&A - should we cancel our Greek holiday? Are our flights safe? And what will we be spending there?
The most powerful passports in the world
The 10 Best hiking boots
The top 50 cities for young people to live in
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
£33000 - £38000 per annum: Recruitment Genius: A global player and world leade...
£18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...
£22300 per annum: Recruitment Genius: This museum group is looking for a Payro...
£39,000: ICE ICT: Specific and detailed knowledge and experience of travel sys...