Could 'the kiosk' app be a new dawn for hotel newspapers?
Wednesday 28 July 2010
French hotel chain Sofitel launched an iPad newspaper service for guests July 26, in a move that could mean a fresh start for the dwindling tradition of the morning newspaper in hotels.
The luxury chain has launched "The Kiosk," a customer-only iPad app which offers a selection of interactive daily magazines and newspapers and will be provided to guests on an iPad for the duration of their stay.
Guests can choose from publications such as Le Monde and Le Figaro in France, the Independent and Vogue in the UK, Bild or Die Welt in Germany or La Repubblica in Italy.
In total, there are six publications for each country, with media from France, the UK, Germany, Spain, Italy and the United States on offer.
Although the app is currently only available for guests staying in the top end suites in Paris, London, Munich and Brussels, the chain says that it intends to expand the service to its entire network worldwide.
A Sofitel spokesperson told Relaxnews that the app was designed to deliver both convenience to guests and an environmental benefit, as guests will be able to browse the news using their iPad rather than on paper.
Last year, both Marriott and Hyatt announced that they would scale back their newspaper offerings to guests, citing declining interest from guests and waste reduction.
Although industry gossip site HotelChatter praised the decision, describing hotel newspapers as "nothing more than obstacles we need to step over on our way downstairs to get coffee," the Marriott move alone cut US newspaper circulations by a reported 50,000 every day, or 18 million papers every year.
With e-readers becoming cheaper, and more accessible in hotels, it seems that Sofitel could have hit upon a way to help the newspapers, the guests and the environment.
The Independent travel offers: Discover a world of inspiring destinations
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...
£23000 - £27000 per annum: Recruitment Genius: This successful group of compan...