Filipino airline Cebu Pacific has said that it will roll out a dancing safety demonstration to more services after conducting a test on one of its flights.
The "dancing safety demo," performed on board a Cebu Pacific domestic flight from Manila to Butuan on Thursday, has become a YouTube hit, receiving over 5 million views on the video-sharing website.
In the video, supposedly filmed by a Cebu Pacific passenger, the airline's stewardesses are shown conducting a traditional safety demonstration while dancing to a song by Lady Gaga.
The airline's marketing boss Candice Iyog said that the rendition was "another way to bring out our fun culture and showcase our homegrown talents."
"We plan to roll this out onto more flights after receiving great commendations from the global public," she continued.
"This was a test demonstration so that we can get feedback from our passengers."
Although several travel commentators have questioned whether the footage came from a genuine passenger or was part of a PR stunt, the video has certainly raised Cebu Pacific's profile in the social media space, perhaps taking a leaf from other airlines.
Earlier this year, Air New Zealand created a viral named Bare Essentials of Safety, featuring cabin crew giving safety demonstrations wearing only body paint - the video has over five and a half million views on YouTube.Reuse content