Design hotel opens in London's Leicester Square
Monday 14 February 2011
W Hotels opened its 40th hotel and new flagship in London February 14, bringing the brand's design-led luxury to the colorful streets of Soho.
The 192-room property stands ten stories tall above the city's famous Leicester Square and is covered in translucent glass which changes color according to the time of day and the ambience of the area.
The new landmark is designed to establish Starwood's W Hotels as a truly international luxury design hotel chain, although it was beaten to London by Hyatt's smaller chain Andaz, which opened its flagship on the city's Liverpool Street back in 2007.
The W London features a fitness facility with rooftop views of Soho, a spa offering a full range of treatments and a bar inspired by "rock and roll London," complete with a specially curated tequila selection.
In keeping with Leicester Square's famous association with film and cinema (British premieres are almost invariably held there), the hotel is also home to a 38-seat 3D screening room, which W believes will be used for small-scale premieres.
The hotel also offers the Spice Market, a signature restaurant by three-Michelin-starred chef Jean-Georges Vongerichten that Starwood says is inspired by the "vibrant street life of South East Asia."
W Hotels announced last week that it plans to open six hotels around the world this year, including properties in St. Petersburg, Bali, Paris and Guangzhou, China in December, although Andaz is also set to beat it into mainland China - the Andaz Shanghai will mark the chain's entry into Asia this summer.
It will also be joined by more properties in Amsterdam; Delhi; Papagayo, Costa Rica; Sanya, China; Providenciales, Turks and Caicos Islands; and Wailea-Makena, Hawaii.
Rooms at the W London start from £269 (€319) per night http://www.wlondon.co.uk
The Independent travel offers: Discover a world of inspiring destinations
Top 10 cheapest cities to visit, according to TripAdvisor
The 50 Best spas
South Africa's new travel rules: From October, families with under-18s will need to show their birth certificates
Weary? In need of some sun? Relax and unwind with a trip to... Iraqi Kurdistan
Harder, better, faster, longer: The best rollercoasters in the world
- 1 Emma Watson on Jennifer Lawrence naked photo leak: 'Even worse than seeing women's privacy violated is reading the comments'
- 2 Saudis risk new Muslim division with proposal to move Mohamed’s tomb
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Cee Lo Green: It is only rape if the victim is conscious
- 5 Nigerian witch-finder Helen Ukpabio threatens legal action against human rights organisations
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
£20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...
£15,000 - £25,000: Recruitment Genius: A fantastic opportunity has arisen for ...
£30000 - £45000 per annum + Bonus+Benefits+Package: Harrington Starr: VB.NET a...
£30 - 35k + Uncapped Comission (£70k Y1 OTE): Guru Careers: A Business Develop...