Disney, James Cameron partner on Avatar theme park

Disney will build a new
Avatar-themed amusement park, the entertainment giant confirmed September 20.

The world's first Avatar-themed land will be constructed at multi-park Walt Disney World in Florida, within the existing Animal Kingdom area, but with an option to expand into other Disney parks.

Avatar director James Cameron and producer Jon Landau will work with Disney to create the park, which Cameron said would "go beyond current boundaries of technical innovation and experiential storytelling."

Guests will be able to experience the mysterious universe of Avatar firsthand through the park, with construction expected to begin in 2013.

With two further Avatar films expected in the coming years, the park will explore locations, characters and stories that have not yet appeared on screen, James Cameron confirmed.

The park will include rides, shops and places to eat and drink and will take around five years to build.

The enhancement is the latest in a series of new features for Walt Disney World, the world's most popular theme park, with millions being spent on enhancing the brand's theme park offerings.

Earlier this year, a new attraction based on the epic Star Wars film opened, featuring 50 different storylines, 3D digital video and motion-based simulators.

Despite a global growth in world theme parks, visitor numbers at Walt Disney World's Magic Kingdom fell by 1.5 percent last year - although with 16.9 million visitors, it remains far and away the most popular theme park in the world, accounting for the lion's share of visitors to Walt Disney World.

Animal Kingdom, where the Avatar attraction is to be built, attracted just over 9.6 million visitors, according to the Theme Entertainment Association - a number that is sure to surge when the Navi'i arrive.

 

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