Domestic Australian tourists a "dying breed," warns expert
Friday 22 July 2011
Despite living in one of the largest and diverse countries in the world, Australians are ditching their homegrown destinations in search of overseas fun, new research has suggested.
The findings, from Australian market research firm Roy Morgan, suggest that the Australian tourism industry captures 61 percent of holiday expenditure from Australians, a number that has fallen eight percent since 2001.
According to Tony Charters, the founder of a new tourism conference in Melbourne, the drop has been caused by demographic changes, particularly as young Australians want to travel further afield.
"Research on younger consumers indicates the future will see the current customer base continue to erode, with Australia’s domestic clientele literally dying out," he said.
To fix the problem, Charters proposes an overhaul for Australia's domestic tourism industry, parts of which are already struggling from the effect of devastating natural disasters which swept the country last year.
More sophisticated products would be needed to persuade Australians to spend money at home, he said, with new high quality experiences offering everything from backpackers to ecotourists.
New short breaks, city-based tourism and niche products could also be a focus, he said.
The Tourism and Events Excellence conference will be held in Melbourne September 5-7.
The Independent travel offers: Discover a world of inspiring destinations
- 1 What marriage would look like if we actually followed the Bible
- 2 President Obama leaves touching comment on Humans of New York photo from Iran
- 4 The Chinese city where men have 'three girlfriends because there are so many women'
- 5 'Heartbreaking' Syria orphan photo wasn't taken in Syria and not of orphan
Britain to take more refugees as Cameron bows to pressure after more than 250,000 back our campaign
Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Refugees welcome: More than 250,000 sign Independent petition calling for Britain to 'take its fair share'
£22000 - £32000 per annum: Recruitment Genius: The fastest growing fitness cha...
£7500 - £10000 per annum: Recruitment Genius: The fastest growing fitness chai...
COMPETITIVE: Guru Careers: A Marketing / Digital Marketing Executive (CRM, Eve...
£8 per hour: Recruitment Genius: The role is likely to be 4on 4 off, days and ...