Low-fare airline easyJet is to fly to Iceland for the first time.
The no-frills carrier will begin three-times-a-week services from Luton to Iceland's capital Reykjavik on March 27 next year.
One sale from tomorrow, the Luton-Reykjavik tickets will start at £32.99 one way and £58.81 return.
EasyJet's UK director Paul Simmons said: "It is hugely exciting to be able to offer easyJet flights to Iceland for the very first time.
"Our new route will not only be attractive for business travellers, but also for those looking for culture-rich city breaks or adventurous travellers looking for unrivalled scenery and activities."
Including Iceland, easyJet now flies to a total of 30 countries.