Fast food chain expansions span Russia and Middle East
Tuesday 13 September 2011
In recent expansion news, fast food chains and restaurants are making aggressive ploys to either enter or dominate markets in Russia, Mexico, China and the Middle East.
According to recent media reports, KFC plans to have 300 outlets in Russia by 2015. That means doubling its presence in the country and building 30 to 40 restaurants a year, reported Reuters.
At a press conference last week in Singapore, Starbucks executives also told reporters the coffee giant plans to triple the number of locations in China to 1,500 stores by 2015, up from 470. The company also expects to open 700 shops in South Korea by 2016, reported the Associated Press. It also plans to open its first outlets in India next year, and enter Vietnam in 2013.
Meanwhile, Smashburger, a growing chain whose signature burger is ‘smashed' on a flat grill, announced its plans to expand into the Middle East - the first move outside the US. The company also plans to take the brand into Canada and the UK. The first international locations will be in Kuwait, Bahrain and Saudi Arabia over the next three years.
And finally, Panda Express opened its first international location in Mexico over the weekend. Its next possible move could be to China.
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