Film characters to go head-to-head on the high seas
Tuesday 08 June 2010
Royal Caribbean is to team up with DreamWorks Animation to offer themed cruise experiences, the company announced last week.
The alliance with DreamWorks, which produced the Shrek, Madagascar and Kung Fu Panda films, will allow Royal Caribbean to compete with the extensive film-based entertainment found onboard Disney Cruise Line ships.
The deal means that consumers will be able to watch separate shows featuring DreamWorks characters in the AquaTheatre and on the ice rink onboard the Royal Caribbean's Allure of the Seas, which is set to launch later this year.
Royal Caribbean will also install 3D screens on the ships to allow guests to watch a catalogue of DreamWorks films in 3D during their cruise.
Characters such as Shrek, Fiona and Puss In Boots of Shrek; Alex, Mort, and the Penguins of Madagascar; Po of Kung Fu Panda and Hiccup of How to Train Your Dragon will be sent to sea to entertain guests in events, parades, "character meals" and photo opportunities.
The move will pitch Royal Caribbean directly against the Disney Cruise Line, which offers entertainment featuring characters from Toy Story, Finding Nemo and Monsters Inc., as well as traditional Disney characters Mickey Mouse, Minnie Mouse and Donald Duck.
Royal Caribbean's Allure of the Seas liner, which will be the first of the fleet to welcome DreamWorks characters, will launch in December, only one month before Disney Cruise Line's latest ship the Disney Dream.
auctionThe first 23 lots have now gone. But there are 22 more still up for grabs
healthJames Bond's alcohol consumption puts him at 'high risk' of cirrhosis, tremors... and impotence
musicPolice chief rejects rappers' claims that his work is as dangerous as law enforcement or military service
comedy'Fresh Meat' star sees off stiff competition from Alan Carr, David Mitchell, Graham Norton, Lee Mack and Sarah Millican to win top prize
tvSpoiler alert: Find out the result of a heated final show
Beatles rush out 'bootleg' album to defy EU copyright law
Harvey Weinstein reveals his secret weapon on-set
Now that an oil trader's drinking has got him sacked, will we all have to make do with an afternoon latte?
Chiwetel Ejiofor and Idris Elba get nods for Best Actor, which no black Brit has ever won
Geoffrey Macnab reviews The Desolation of Smaug - the meat in Peter Jackson's Hobbit sandwich
peopleWhat advice would David Cameron give to his younger self?
- 1 Nelson Mandela memorial: ‘Bogus’ sign language interpreter made mockery of Barack Obama’s tribute in Soweto
- 2 Mystery of Epping Forest 'big cat' is solved
- 3 French café starts charging extra to rude customers
- 4 Australia incest case: Severely deformed children found in remote farming community after generations of inbreeding
- 5 Physicists discover 'clearest evidence yet' that the Universe is a hologram
- < Previous
- Next >
£21000 - £27000 per annum + Benefits: Corporate Traveller: We're looking for t...
£23000 - £27000 per annum + £18K & Uncapped Commission & Benefits: Flight Cent...
£30000 - £35000 per annum: Flight Centre Limited: Exceptional opportunity for ...
£23000 - £27000 per annum + Award-Winning Benefits: Round The World Experts: L...