A new application to allow travelers to pick a "cool" hotel nearby has launched this week.

StayHIP, developed by the firm behind FlightTrack, is the first mobile booking app developed specifically for boutique hotels.

The app offers a location-based search of nearby hotels, or allows guests to specify the location alongside the dates and number of people.

On logging in, users can choose the words that sum up their favorite styles from options such as artsy, eclectic, industrial, romantic, sophisticated or urban.

The booking can then be completed direct from the app, which is a free download for Android and iPhone users.

Last month, InterContinental lauched a new Priority Club Rewards app, allowing customers make reservations at any one of its seven brands, as well as view points balances and view upcoming reservations.

The company joined competitors Hilton, Starwood and Accor, which all have their own booking apps.

http://itunes.apple.com/us/app/stayhip/id370728887?mt=8

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