Football maps bring some much-needed fun to big game travel
Thursday 03 February 2011
MapQuest has added the language of football to its turn-by-turn mapping website ahead of this weekend's Super Bowl in the US.
Users of the directions service around the world can replace the traditional instructions with football-themed instructions such as "Kick off, with your O-Line pushing EAST" through January 7.
Helpful hints include statements such as "If you reach 47th Street, you have overthrown the receiver and need to go back" and "the crowd goes wild as B28A becomes L370."
The language change is designed to appeal to American football fans ahead of the Super Bowl, the world's second most-watched sporting event, to be screened this Sunday, February 6.
MapQuest says that it's trying to make travel-planning for the Dallas-based big game "just a little more enjoyable," something which could be welcome for travelers trying to experience the Dallas, Texas atmosphere in person.
Although US airlines American and Delta have both added flights to Dallas in advance of the events, tickets are still working out to be very expensive, according to FareCompare.com's Rick Seaney, himself a Dallas resident.
Seaney's blog post "Welcome to Dallas. Now Open Your Wallet for Planes, Cars, Hotels," also pointed out that moderately priced or cheap hotels aren't cheap or moderate during the game.
Figures released by Priceline.com February 2 appear to back up his statement - it calculated that the median per-night hotel room rate in the Dallas/Ft. Worth area for this weekend's Steelers-Packers contest is approximately $180, which is about 200 percent higher than the median rate of approximately $60 for the same area a year ago.
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