Galaxy Macau ready to enter the Asian casino fray

When it comes to building - and opening - new casinos, Asia doesn't like to do things by halves. And so, ahead of its May 15 opening, Galaxy Macau  is setting new standards for self-promotion as it readies to take its place in the southern Chinese enclave that has over the past decade established itself as the epicenter of the gaming world.

With more than 2,000 rooms, a rooftop 1.5-meter wave pool, 50-plus restaurants and bars and three hotels - representing the Singapore-based Banyan Tree, Okura Hotels and Resorts from Japan and the local Galaxy Hotel - you'd think the sheer size of Galaxy Macau would turn heads. But not even 550,000 square meters of Macau's Cotai Strip seems enough for management.

To ensure the resort grabs its slice of Asia's now lucrative gaming pie, they have taken over all the advertising space at nearby Hong Kong's sprawling Tsim Sha Tsui train station - the busiest in the city and one through which the majority of that city's tourism trade passes.

Advertising agents are claiming the move - which features around 10,000 square meters of ad space - is the ''largest metro station-wide advertising campaign in China, if not the world," and it is a sure indication of just how tense the battle is between Asia's gleaming new casinos. Combined with blanket newspaper and television advertsising coverage across Asia, you'd be hard pressed to find anyone here who doesn't know that Galaxy Macau is about to open.

Macau now has 33 casinos - which include gigantic resorts such as The Venetian Macao ( http://www.venetianmacao.com/en) and the City of Dreams ( http://www.cityofdreamsmacau.com) - and the city's gaming industry is coming off a record year which saw revenues from the industry top US$23.5 billion (16 billion euros). That figure compares to the US$5.8 billion (four billion euros) returned in 2010 in the city that for so long was considered untouchable as the world's gaming leader - Las Vegas.

Singapore has been the first Asian city to try to join Macau in tapping into the gaming market, and its two casinos - at Marina Bay Sands ( http://www.marinabaysands.com) and Resorts World Sentosa ( http://www.rwsentosa.com) - contributed gaming revenue of US$5.1 billion (3.5 billion euros) to the city last year - the first year both properties had been fully operational.

Interestingly, Marina Bay Sands this week posted a drop in pre-tax profits for the first quarter of 2011 - but still managed to walk away with US$284.5 million (196 million euro). That was a seven percent drop from the final quarter of last year - and Marina Bay Sands management put it all simply down to a case of 'bad luck' on the tables.

Both Macau and Singapore recorded record numbers of visitors last year - 25 million to Macau and almost 12 million to Singapore - figures obviously noted by countries such as Vietnam and Fiji, which are both now planning to increase their own gaming industries over the next decade.

As the battle for the gaming dollar intensifies, so does the resorts' efforts to lure visitors with more than just an opportunity to chance their luck at the tables. The major properties in both Macau and Singapore offer nightly circus acts as well as concerts by the world's top entertainers, while for its part Galaxy Macau is offering that wave pool - with its own artifical beach - as well as Macau's first massive multiplex cinema, scheduled to open later in the year.

http://www.galaxymacau.com/en

MS

Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    SFL Group: Video Project Manager

    £24,000 pa, plus benefits: SFL Group: Looking for a hard-working and self-moti...

    Recruitment Genius: Hotel Reservations Assistant - French Speaking

    £16000 - £17000 per annum: Recruitment Genius: This rapidly expanding travel c...

    Recruitment Genius: Duty Manager - World-Famous London Museum

    £24000 - £28000 per annum: Recruitment Genius: Do you have a strong record of ...

    Recruitment Genius: Personal Assistant

    £24000 - £28000 per annum: Recruitment Genius: You will have demonstrable unde...

    Day In a Page

    Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

    The future of GM

    The greenhouses where Monsanto 'plays God' with the future of the planet
    Britain's mild winters could be numbered: why global warming is leaving UK chillier

    Britain's mild winters could be numbered

    Gulf Stream is slowing down faster than ever, scientists say
    Government gives £250,000 to Independent appeal

    Government gives £250,000 to Independent appeal

    Donation brings total raised by Homeless Veterans campaign to at least £1.25m
    Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

    The most borrowed book at Bank of England library? Oh dear

    The book's fifth edition is used for Edexcel exams
    Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

    Cowslips vs honeysuckle

    It's the hunt for UK’s favourite wildflower
    Child abuse scandal: Did a botched blackmail attempt by South African intelligence help Cyril Smith escape justice?

    Did a botched blackmail attempt help Cyril Smith escape justice?

    A fresh twist reveals the Liberal MP was targeted by the notorious South African intelligence agency Boss
    Tony Blair joins a strange and exclusive club of political leaders whose careers have been blighted by the Middle East

    Blair has joined a strange and exclusive club

    A new tomb has just gone up in the Middle East's graveyard of US and British political reputations, says Patrick Cockburn
    Election 2015: Meet the top 12 wacky candidates seeking your vote in May

    Election 2015

    Meet the top 12 wacky candidates seeking your vote in May
    Countdown to the election: Operation Save Danny Alexander shifts into high gear as the SNP target his Commons seat

    Operation Save Danny Alexander shifts into high gear

    The Chief Secretary to the Treasury didn’t forget his Highland roots in the Budget. But the SNP is after his Commons seat
    The US economy is under threat because of its neglected infrastructure

    The US is getting frayed at the edges

    Public spending on infrastructure is only half of Europe’s, and some say the nation’s very prosperity is threatened, says Rupert Cornwell
    Mad Men final episodes: Museum exhibition just part of the hoopla greeting end of 1960s-set TV hit

    New Yorkers raise a glass to Mad Men

    A museum exhibition is just part of the hoopla greeting the final run of the 1960s-set TV hit
    Land speed record: British-built hybrid rocket car aims to be the fastest on Earth

    British-built hybrid rocket car aims to be the fastest on Earth

    Bloodhound SSC will attempt to set a new standard in South Africa's Kalahari desert
    Housebuilders go back to basics by using traditional methods and materials

    Housebuilders go back to basics - throwing mud at the wall until it sticks

    Traditional materials are ticking all the construction boxes: they are cheap, green – and anyone can use them
    Daniel Brühl: 'When you have success abroad, you become a traitor. Envy is very German'

    Daniel Brühl: 'Envy is very German'

    He's got stick for his golden acting career and for his beloved restaurant - but Daniel Brühl is staying put in Berlin (where at least the grannies love him)
    How Leica transformed photography for ever: Celebrating 100 years of the famous camera

    Celebrating 100 years of Leica

    A new book reveals how this elegant, lightweight box of tricks would transform the way we saw life on the street and in fashion, on the battlefield and across the world