Giant interactive video game in Stockholm wins players burgers
Saturday 11 June 2011
Stockholm was recently transformed into a giant video game parlor after McDonald's mounted an interactive digital billboard in the middle of town and invited users to play a game using their iPhones as controls.
The creative advertising campaign challenged passers-by to a game of digital Pong: those who were able to deflect the digital puck for 30 seconds with their iPhone won free food at the nearest McDonald's.
Instead of downloading an app, all users had to do was enter the url, picknplay.se, and allow their phone's geolocating software to confirm that the player was in the area.
If they survived for 30 seconds - the game got progressively harder - a digital coupon was sent to their phone redeemable at the nearest McDonald's restaurant location. The game was launched for a week last month.
It's not the first time McDonald's has used interactive digital billboards in their advertising campaigns. In London's Piccadilly Circus, the chain mounted a fun electronic billboard that allowed tourists and locals alike to take photos against backdrops and props.
To watch the video of good-looking Swedes purse their lips in concentration and raise their arms in victory, visit http://www.youtube.com/user/ddbsthlm#p/a/u/0/7u0ij9D5S4Y.
The Independent travel offers: Discover a world of inspiring destinations
Students heading off to 'charity challenge' grounded at Gatwick after travel firm goes bust
Harder, better, faster, longer: The best rollercoasters in the world
Hotel India: Mumbai's Taj Mahal Palace leaves its darker days behind
Travel Photo of the Year 2014 competition: Win a trip to Africa!
The 10 Best hiking boots
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 5 Terror threat level raised to severe as PM warns Isis risk could last for decades
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- < Previous
- Next >
£30 - 35k + Uncapped Comission (£70k Y1 OTE): Guru Careers: A Business Develop...
£18k + Uncapped Commission (£60k Y1 OTE): Guru Careers: A Graduate Sales Exe...
£25 - 60k (DOE): Guru Careers: A Web Developer / Software Developer is needed ...
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...