Giant interactive video game in Stockholm wins players burgers
Saturday 11 June 2011
Stockholm was recently transformed into a giant video game parlor after McDonald's mounted an interactive digital billboard in the middle of town and invited users to play a game using their iPhones as controls.
The creative advertising campaign challenged passers-by to a game of digital Pong: those who were able to deflect the digital puck for 30 seconds with their iPhone won free food at the nearest McDonald's.
Instead of downloading an app, all users had to do was enter the url, picknplay.se, and allow their phone's geolocating software to confirm that the player was in the area.
If they survived for 30 seconds - the game got progressively harder - a digital coupon was sent to their phone redeemable at the nearest McDonald's restaurant location. The game was launched for a week last month.
It's not the first time McDonald's has used interactive digital billboards in their advertising campaigns. In London's Piccadilly Circus, the chain mounted a fun electronic billboard that allowed tourists and locals alike to take photos against backdrops and props.
To watch the video of good-looking Swedes purse their lips in concentration and raise their arms in victory, visit http://www.youtube.com/user/ddbsthlm#p/a/u/0/7u0ij9D5S4Y.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
- 3 Chris Moyles reportedly set to make radio comeback with new breakfast show on XFM
- 4 The Greece debt crisis explained in less than 100 words
Inside Travel: Greece 2015 Q&A - should we cancel our Greek holiday? Are our flights safe? And what will we be spending there?
The 10 Best lightweight luggage
The most powerful passports in the world
The 10 Best hiking boots
Greece debt crisis Q&A: How will your Greek holiday be affected this summer?
More Britons believe that multiculturalism makes the country worse - not better, says poll
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Sickness and disability benefits could be reduced by £30 a week as part of £12bn welfare cuts
£7 per hour: Recruitment Genius: To work within the Visitor Experience Departm...
£15000 - £25000 per annum: Recruitment Genius: To support their continued grow...
£33000 - £38000 per annum: Recruitment Genius: A global player and world leade...
£18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...