Global tourism looking up, especially in Asia
Friday 11 March 2011
Last year set a new record for outbound trips, according to data released at the ITB Berlin travel show this week.
Consulting group IPK International said that the number of outbound trips by the world's tourists rose seven percent in 2010 to 711 million, which is a new all-time high record in terms of trips.
Next year, IPK forecasts a global rise in tourism of three to four percent, focused heavily in emerging markets, with tourism demand in Asia up by ten percent, Africa up by seven percent and Latin America up by five percent.
In more traditional markets such as Europe and North America, growth will be far slower at two percent, according to the predictions.
Last year, European countries seeing a boost in outbound tourist numbers included Russia, Switzerland and Spain, although the number of British and Germans heading overseas fell last year, said IPK.
In a separate forecast, the Pacific Asia Travel Association said that it believes travel demand for 42 destinations within the Asia Pacific region will grow by just under seven percent between 2009 and 2013.
It said that the fastest growing region will be Southeast Asia, with a growth of over eight percent, followed by South Asia with around 7.5 percent and Northeast Asia at just over seven percent.
Intra-Asia traffic will be a significant source of growth, predicted PATA, adding more than 76 million arrivals per year to Asia by 2013, with particularly strong flows from South and Central Asia into Northeast Asia and from the Middle East into the area as a whole.
Again, the share of arrivals from North America and Europe will decline in relative terms compared to the growing number of arrivals from other Asian nations.
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