Only a few weeks after business chain Holiday Inn started its campaign for smartphone users to switch off, a luxury beach resort in Hawaii is offering a new service for those who just can't manage to do it.
The Four Seasons Resort Lana'i at Manele Bay is offering a new "TLC for PDA" poolside service that includes a "Hands Free" mini-massage to reinvigorate overworked texting fingers.
As part of the hourly poolside service, the resort's poolside attendents will also polish the screens of iPhones or Blackberries or take them away for a quick power top-up while the guest snoozes.
For those that need a reboot, a selection of refreshing PDA-inspired drinks, such as the Blackberry Mojito or iPom, are also available.
A March survey by US careers site CareerBuilder.com suggested that 60 percent of workers can't log off with their smartphones on holiday.
No surprise then, that hotels are facing the decision of whether to accommodate or discourage this behavior.
In late April, Holiday Inn announced that its hotels in Europe, the Middle East and Africa will offer a "switch-off" call to remind guests that technology should be turned off at 7 PM to ensure a restful night's sleep.
It cited research that said that one in four workers felt the pressure to check emails or respond to work related calls once they have left the office.