Hotel points up for grabs with Foursquare checkins

Starwood has become the latest hotel chain to link up with a location-based check-in service to offer free points to consumers.

The chain, which operates brands including Westin, W Hotels, Sheraton and Le Meridien, said last week that Foursquare users could earn points for Starwood Preferred Guest (SPG) by checking in at its properties internationally.

Anyone with a confirmed reservation who checks in between May and July can earn 250 points, said Starwood, with one free resort night every day in May hidden at one of the brand's 1,000 properties.

The user which manages the greatest number of Foursquare check-ins will be recognized as the SPG Mayor, earning them extra (as yet unnamed) perks and an invitation to share their experience on Starwood's Foursquare tips page.

Additional Foursquare promotions are planned for later in the year.

Starwood is now fairly unusual in choosing to deal with FourSquare alone - several other major chains have opted to jump into bed with TopGuest, a service that allows users to check-in using various services (including FourSquare, Gowalla, Twitter and Facebook) to earn points at their hotels.

Hilton, Holiday Inn, Kimpton, InterContinental, Wyndham and indecently loyalty program Voila are among the brands signed up to the TopGuest service.

Sign up for the program here: http://www.spgpromos.com/socialcheckins/

TopGuest : http://www.topguest.com

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