Hotels in France embrace the virtues of going green

Wood-burning stoves, in-room recycling, fine cuisine featuring local produce: from bed-and-breakfasts to five-star palaces, France's hotel industry is opening its eyes to the lucrative advantages of going green.

"Our business involves a lot of water, electricity and rubbish, so our goal is to limit our impact on the environment and considerably reduce our carbon emissions," said Bernard Granier, director general of Concorde Hotels, which runs the opulent Le Crillon in Paris and the Hotel Martinez in Cannes.

The chic Fouquet's Barriere, adjoining the eponymous bistro on the Champs-Elysees, wants to cut its CO2 output by 20 percent by 2020 - and in the same spirit, it offers guests the use of a hybrid car or an electric scooter.

At the stately Bristol, next door to the Elysee Palace, leftovers from its three-star restaurants and kitchens are put through an industrial-sized processor that extracts water used to clean the floors.

Outside the French capital, more modest establishments are going beyond the usual norm of installing energy-efficient lightbulbs or asking guests to refrain from using too many bath towels.

The Temmos group of five three- and four-star hotels in the French Alps is striving to have all its properties bedecked with European Eco-label and international Green Globe certification.

For the WWF-World Wide Fund for Nature, every green initiative is "a good thing, so long as it is coherent and not just commercial," said Mohend Mahouche, a tourism specialist for the environmental group.

"Carbon ratings are good as tools for evaluation, but what you have to look at is the way in which they are used," added Julia Haake, director for partnership with business at the WWF>

"For instance, do they take into account how far the guests have travelled - especially if 90 percent of them are foreigners coming from far away?"

Olivier Petit of the global consulting firm Deloitte said sustainable development has become "an element of positive discrimination" - something of an optional extra that makes a business look better.

"In five years, that will no longer be the case," he said. "On the contrary, to not adhere (to sustainable developemnt) will be a negative factor."

Having recognised how going green can be good for business, the Gites de France network of bed-and-breadfasts has doubled to around 100 its number of certified "eco-gites" with such features as solar heating.

More than 200 more are in the pipelin, Gites de France says.

"The hotel industry has seen a real acceleration in this area over the past three years," said Philippe Francois, chairman of Francois Tourisme, a consultancy that specialises in sustainable development for hotels and tourism.

But much remains to be done, as many hoteliers think that big investments are needed in order to come across as virtuous vis-a-vis the environment - no small consideration in hard economic times.

"In fact, 80 percent of what needs to be done costs nothing, because they involve changes in conduct and attitudes which alone can be profitible in financial, environmental, social and image terms," Francois said.

Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Recruitment Genius: Personal Trainer / PT - OTE £32,000 Uncapped

    £22000 - £32000 per annum: Recruitment Genius: The fastest growing fitness cha...

    Recruitment Genius: Membership Sales Advisor - OTE £10,000 Uncapped - Part Time

    £7500 - £10000 per annum: Recruitment Genius: The fastest growing fitness chai...

    Guru Careers: Marketing Executive / Digital Marketing Executive

    COMPETITIVE: Guru Careers: A Marketing / Digital Marketing Executive (CRM, Eve...

    Recruitment Genius: Receptionist / Sales / Customer Service Assistant

    £8 per hour: Recruitment Genius: The role is likely to be 4on 4 off, days and ...

    Day In a Page

    The long walk west: they fled war in Syria, only to get held up in Hungary – now hundreds of refugees have set off on foot for Austria

    They fled war in Syria...

    ...only to get stuck and sidetracked in Hungary
    From The Prisoner to Mad Men, elaborate title sequences are one of the keys to a great TV series

    Title sequences: From The Prisoner to Mad Men

    Elaborate title sequences are one of the keys to a great TV series. But why does the art form have such a chequered history?
    Giorgio Armani Beauty's fabric-inspired foundations: Get back to basics this autumn

    Giorgio Armani Beauty's foundations

    Sumptuous fabrics meet luscious cosmetics for this elegant look
    From stowaways to Operation Stack: Life in a transcontinental lorry cab

    Life from the inside of a trucker's cab

    From stowaways to Operation Stack, it's a challenging time to be a trucker heading to and from the Continent
    Kelis interview: The songwriter and sauce-maker on cooking for Pharrell and crying over potatoes

    Kelis interview

    The singer and sauce-maker on cooking for Pharrell
    Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

    Cameron lowered the flag for the dead king of Saudi Arabia...

    But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Humanity must be at the heart of politics, says Jeremy Corbyn
    Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

    Joe Biden's 'tease tour'

    Could the US Vice-President be testing the water for a presidential run?
    Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

    Britain's 24-hour culture

    With the 'leisured society' a distant dream we're working longer and less regular hours than ever
    Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

    The addictive nature of Diplomacy

    Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
    Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

    Fashion: Ooh, Lady Chatterley!

    Take inspiration from DH Lawrence's racy tome with equally racy underwear
    8 best children's clocks

    Tick-tock: 8 best children's clocks

    Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
    Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

    Charlie Austin: ‘If the move is not right, I’m not going’

    After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

    'If we lose touch we’ll end up with two decades of the Tories'

    In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea