An imposing town hall in the heart of London's East End officially reopened as a luxury hotel May 12, adding another option to the East End's rapidly growing market.

The Town Hall Hotel, which features a restored Edwardian, Neo-Classical fine stone frontage, offers 98 luxury rooms and apartments in close proximity to London's financial district.

The operator, Design Hotels, has opted to keep many of the original interiors, including a council chamber, marble hallways and sweeping staircases, while adding a new rear façade.

The building now contains a mix of bedrooms and apartments, which are available in studio, one-bedroom and two-bedroom layouts and mix original furnishing with contemporary furniture and modern kitchens.

Art has been provided by the lively art scene in East London and features six local artists commissioned to create installations throughout the hotel.

The hotel also features a gym, a pool themed around a traditional spa, and a restaurant by Portuguese chef Nuno Mendes.

The East End is undergoing somewhat of a makeover ahead of the 2012 Olympic Games, which city officials hope can rejuvenate the area.

Earlier this year, the exclusive members' club Shoreditch House launched Shoreditch Rooms, a 26-room property open to non-members.