Luxury hotel chain connects concierges to Foursquare
Tuesday 28 June 2011
Luxury hotel brand Ritz-Carlton is to put the knowledge of its global concierge team on Foursquare, it has announced.
In a move which the company claims is a first for the luxury industry, concierges from all 75 Ritz-Carlton hotels are to take to the location-based social networking site to offer tips on their locale to travelers.
Crucially, the Marriott-owned brand claims that its staff won't be advertising their own properties, instead choosing to focus outside the hotels on the best things to do and see in the destinations they represent.
The list will be populated with more tips every week, says Ritz-Calrton, with current tips including information on Red Square in Moscow ("Moscow's iconic cathedral and most famous square are, well, not very red. The reason? The Russian word krasnaya can mean either red or beautiful.") and the Dunia Fantasi theme park in Jakarta ("On weekends Dunia Fantasi is jam-packed with visitors. During the week lines can be shorter").
To access the tips, Foursquare users can follow Ritz-Carlton on the site or check into a location which has been featured by the brand in the past, where the tip will be visible.
It will be interesting to see how consumers react to Ritz-Carlton's Foursquare push - as of June 28, the brand has just over 500 followers on Foursquare, relatively few compared to other chains such as Aloft, which boasts over 9,800 fans.
It's also another example of brands trying to leverage the knowledge of their concierges to reach a wider audience than just hotel guests, in no small part thanks to the growth of new technology which makes it easier than ever to connect with new customers.
InterContinental, which offers a popular Concierge Insider Guides iPad app offering destinations insights for free, has gained widespread praise for its efforts to expand concierge knowledge outside of hotels - it also offers a concierge-curated website and video channel on YouTube.
Follow Ritz-Carlton to get tips on Foursquare: https://foursquare.com/ritzcarlton
The Independent travel offers: Discover a world of inspiring destinations
- 2 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
Natural wonders in the UK: From Giant's Causeway to Durdle Door
Flight from Britain to Turkey delayed by 7 hours after champagne cork damages ceiling
What's it like on board North Korean airline Air Koryo - the worst in the world?
Exclusive Escapes: Upmarket holiday company goes bust on the eve of bank holiday weekend
The 10 Best lightweight luggage
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Theresa May says jobless migrants should be banned from entering the UK
£26000 - £29000 per annum: Recruitment Genius: The Product Development departm...
£23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...
£30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...
£30000 - £34000 per annum: Recruitment Genius: The Estates Team of this group ...