Luxury hotel chain rolls out loyalty program
Wednesday 15 September 2010
Luxury hotel chain Ritz-Carlton introduced its new loyalty program September 15, revealing some of the high-end names it has partnered with.
The brand says that Ritz-Carlton Rewards "goes far beyond providing complimentary stays and airline flights," offering a broad selection of unique travel experiences.
Fashion names already confirmed for the program include clothing brand Vera Wang and retailer Neiman Marcus, while members will also be able to redeem points for photography workshops from National Geographic photographers and travel experiences from Abercrombie and Kent.
Much like competing programs such as InterContinental's Priority Club or Hilton HHonors, guests will also be able to redeem points for flights.
"No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures," said Ritz-Carlton boss Herve Humler.
Ritz-Carlton has long shied away from a loyalty club, maintaining that its customers were different from those of its parent chain Marriott and wouldn't be interested in such a program.
However, with industry room rates and occupancy badly hit by the economic crisis it seems even top-end brands need to find ways to keep cash-strapped customers loyal.
Look beyond the usual shows for the best festive telly
The battle for control of Stieg Larsson's £30m legacy
Geoffrey Macnab does not like the comedian's big screen debut
- 1 Sun will 'flip upside down' within weeks, says Nasa
- 2 Christmas comes early: Justin Bieber is 'retiring from music'
- 3 Iain Duncan Smith leaves Commons food banks debate early
- 4 Cycle death inquest: Boyfriend hugs driver of 32 tonne tipper truck that killed his girlfriend
- 5 Burglar steals video tapes of child abuse, hands them into police
Exclusive: Young people ‘want UK to stay in Europe’: Four in 10 adults aged 18 to 24 are ‘firmly in favour’ of membership, poll shows
Tom Daley ‘is gay because his father died’ says UK evangelist
Iain Duncan Smith leaves Commons food banks debate early
Kiss and yell: Italian protester charged with sexual assault after kissing riot police officer
PM denies two child limit for benefits is part of Tory welfare policy
Anachronistic and iniquitous, grammar schools are a blot on the British education system
- < Previous
- Next >
£18000 - £21000 per annum + Basic salary +incentives: FCm Travel Solutions: FC...
£54000 - £55000 per annum + Benefits: Flight Centre Limited: Flight Centre Glo...
£27000 - £27500 per annum + Benefits: Flight Centre Limited: Flight Centre Glo...
£30000 - £38000 per annum + Benefits: Corporate Traveller: Flight Centre's e-c...