Mobile ticketing to explode by 2014, says report
Thursday 04 February 2010
Tickets on mobile phones for rail, air and bus travel are set to explode over the next three years, according to a leading IT analyst.
Juniper Research predicts that by 2014, 15 billion tickets will be delivered via a mobile phone around the world. As well as transport tickets, this will also include cinema and sports tickets. Juniper predicts that around 2 billion mobile tickets will be issued this year.
The transportation sector leads mobile ticketing, particularly for airlines where "paperless boarding" using email or iPhone apps has experienced considerable growth in the past year. In December, US airline Continental became the first carrier to implement paperless boarding on a transatlantic flight from Frankfurt airport. Air Canada and American Airlines also offer apps with similar technology for North American flights, whilst Air France and KLM expanded its mobile boarding service to most European destinations last Autumn.
Juniper suggests that by 2014, Western Europe will have overtaken Asia as the most prolific user of mobile ticketing, although it believes that there is even more space for exploitation of the services to offer added convenience for consumers.
The integration of NFC "near field communication" devices (similar to technology currently used in public transport smartcards) to western mobile phones is expected to provide an additional boost to ticketing services.
"Although 15 billion sounds large, it is in fact it a small percentage of total tickets issued - there is plenty of scope for innovative solutions to penetrate this market," said report author Howard Wilcox. "Next steps will see more widespread purchasing on mobiles, as well as use of NFC tickets."
The Independent travel offers: Discover a world of inspiring destinations
- 1 'Cheeky' Nando's under fire for apparently coming onto a customer on Twitter
- 2 Saudi Arabia mosque bombing: Two volunteer security guards hailed as heroes for stopping Isis suicide bomber reaching worshippers
- 3 Playboy model April Summers speaks out about being a victim of revenge porn
- 4 There is something wrong but very right about this Bible illustration
- 5 iPhone 'effective power' text: how to be safe from iOS bug that lets people crash your phone
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
A nation of inequality: How the UK is failing to feed its most vulnerable people
Australian man punched in the face for defending Muslim women from abuse on train
EU referendum: David Cameron to deny EU migrants and under-18s the chance to vote
David Starkey 'tells Amal Clooney to shut up and stop over-promoting human rights'
£15000 - £20000 per annum: Recruitment Genius: The fastest growing fitness cha...
£35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...
£23K: Guru Careers: We're seeking an experienced Membership Administrator, to ...
£32K: Guru Careers: We are seeking a Dining Room Head Chef to work for one of ...