New booking tool sees hotels join socially-savvy airlines on Facebook
Friday 03 June 2011
Airlines have embraced Facebook, with names such as Delta and Malaysia Airlines allowing passengers to book without leaving the social networking site - and now it appears hotels are about to do the same.
Omni Hotels, a luxury resort chain operating around 45 properties in the US, Canada and Mexico, announced last week that customers can reserve a room directly from its fan page.
By logging onto facebook.com/omnihotels, visitors can select a hotel, view prices and check availability, as well as live chatting with a reservations agent and becoming fans of the brand.
Omni says that it's the first chain in the industry to offer the ability to book directly from Facebook without leaving the site, which it says gives guests another level of ease and convenience.
However, according to several research reports it may not be long before other hotels join the club - Facebook pages in the travel industry grew by 20 percent in the first quarter of 2011, according to the recent L2 Digital IQ Index for travel, a study of the "digital competency" of travel brands.
That study gave Delta Airlines the highest digital IQ, but it also suggested that airlines are by far the most digital-savvy travel brands in the industry - the top ranked hotel chain (W Hotels) was in fourth place.
With Omni opening a new front on Facebook, it may not be long before hotel chains outshine the airlines when it comes to social media.
The most "digitally competent" travel brands:
1. Delta Airlines
3. American Airlines
4. W Hotels
5. Hilton Hotels & Resorts
6. Westin Hotels & Resorts
7. Continental Airlines
9. Four Seasons Hotels & Resorts
10. Inter-Continental Hotels & Resorts
Data from L2 http://l2thinktank.com/research/travel-2011/
The Independent travel offers: Discover a world of inspiring destinations
- 1 Planes go hybrid-electric in important step to greener flight
- 4 Hip hop is both racial and political, and for Iggy Azalea to suggest otherwise is insulting
- 5 Man hospitalised with pneumonia after downing eggnog at office Christmas party
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
£25000 - £30000 per annum: Recruitment Genius: The fastest growing fitness cha...
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...