New name set to rock music hotel scene
Friday 28 January 2011
Lovers of music can now stay in hotels designed specifically for them - and it seems to be a trend that's catching on.
This week, a new brand called MODO launched in San Diego, describing itself as "The Hotel, Remixed" and providing a US counterweight to NH Hotels' brand of nhow music-themed properties.
The first property will reportedly be open within nine months to a year, with five hotels slated for both India and Brazil and the company also eyeing properties in major US destinations such as New York, Kansas City and Miami.
Each MODO Hotel will house over 100 rooms with a Bauhaus loft design featuring concrete and glass construction with exposed beams, stuffed full of goodies designed to appeal to trendy travelers such as free wifi, iPod docks, HD televisions and music on demand.
The music theme will continue with the restaurant-lounge offering, an attraction named "RPM" which will offer guests thousands of tracks from artists around the world, available in vinyl, CD and MP3 formats through headphones and a sound system.
Other hotel staples, such as a gym, pool, business center and meeting rooms will also be built into the hotels, where rooms should be priced at between $90 and $150 a night (with the exception of larger gateway cities).
MODO's Chris Jones says that the "language of music is universal," which perhaps goes some way towards explaining the eagerness of hotels to adopt it as a motif.
Last year, Spanish hotel chain NH opened its second nhow hotel in Berlin, describing it as "the only hotel where music lives."
Boasting a room service menu that included a Gibson guitar, live DJs in the bar and even its own recording studio, the property was unashamedly geared towards Berlin's hip young creative class.
MODO, following in the footsteps of nhow and the well-established Hard Rock Hotels in the US and Asia, clearly thinks that music hotels have a far wider appeal.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
Flight from Britain to Turkey delayed by 7 hours after champagne cork damages ceiling
Exclusive Escapes: Upmarket holiday company goes bust on the eve of bank holiday weekend
What's it like on board North Korean airline Air Koryo - the worst in the world?
The 10 Best lightweight luggage
The most powerful passports in the world
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Stock up on canned food for stock market crash, warns former Gordon Brown adviser
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
£26000 - £29000 per annum: Recruitment Genius: The Product Development departm...
£23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...
£30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...
£30000 - £34000 per annum: Recruitment Genius: The Estates Team of this group ...