New site adds traveler reviews to private sale experience
Tuesday 07 September 2010
TripAdvisor-owned Smarter Travel Media has launched its own private sale site, following in the footsteps of Kayak and Travelocity.
SniqueAway promises to combine the exclusivity of a private sale with crowd-sourced approval courtesy of TripAdvisor, mandating that all properties featured must have earned four or five out of five stars from customer reviews.
Hotel reviews are shown alongside limited-time offers available only to members and like other such sites, sign-up is by invitation only - members who invite friends who subsequently book receive $25 (€19.60) credit towards a trip.
TripAdvisor admits that it's fairly late to the party, with American Express, Travelocity and Kayak all launching their own members-only sale sites earlier this year, but says that's no problem.
"We've watched and learned and now we're ready to party with the players who have proven the private sale model to be a winner," said Massimo De Nadai, general manager for Smarter Travel Media.
Private sales sites, with an air of exclusivity and excellent discounts for those in the know, have been gaining popularity in recent years, and the use of TripAdvisor ratings is likely to make SniqueAway a useful source for both offers and travel advice.
Earlier this year, a survey by Ypartnership suggested that flash selling- the practice of advertising available space to a select few for a limited time only - was rapidly gaining in popularity, especially with high-income households.
The Independent travel offers: Discover a world of inspiring destinations
- 1 BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 4 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
Are plastic planes the future of flight? Heathrow expansion reopens debate over aviation's effects on the environment
Inside Travel: Greece 2015 Q&A - should we cancel our Greek holiday? Are our flights safe? And what will we be spending there?
The most powerful passports in the world
The 10 Best lightweight luggage
The 10 Best hiking boots
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
£15000 - £25000 per annum: Recruitment Genius: To support their continued grow...
£33000 - £38000 per annum: Recruitment Genius: A global player and world leade...
£18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...
£22300 per annum: Recruitment Genius: This museum group is looking for a Payro...