New site adds traveler reviews to private sale experience
Tuesday 07 September 2010
TripAdvisor-owned Smarter Travel Media has launched its own private sale site, following in the footsteps of Kayak and Travelocity.
SniqueAway promises to combine the exclusivity of a private sale with crowd-sourced approval courtesy of TripAdvisor, mandating that all properties featured must have earned four or five out of five stars from customer reviews.
Hotel reviews are shown alongside limited-time offers available only to members and like other such sites, sign-up is by invitation only - members who invite friends who subsequently book receive $25 (€19.60) credit towards a trip.
TripAdvisor admits that it's fairly late to the party, with American Express, Travelocity and Kayak all launching their own members-only sale sites earlier this year, but says that's no problem.
"We've watched and learned and now we're ready to party with the players who have proven the private sale model to be a winner," said Massimo De Nadai, general manager for Smarter Travel Media.
Private sales sites, with an air of exclusivity and excellent discounts for those in the know, have been gaining popularity in recent years, and the use of TripAdvisor ratings is likely to make SniqueAway a useful source for both offers and travel advice.
Earlier this year, a survey by Ypartnership suggested that flash selling- the practice of advertising available space to a select few for a limited time only - was rapidly gaining in popularity, especially with high-income households.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Video shows how to turn your phone into a 3D hologram
- 2 Artist Jamie McCartney: How The Great Wall of Vagina is a stand against 'body fascism'
- 3 Katie Hopkins reveals fear she will die during brain surgery to cure epilepsy
- 4 'Gene drive': Scientists sound alarm over supercharged GM organisms which could spread in the wild and cause environmental disasters
- 5 Dutch King Willem-Alexander declares the end of the welfare state
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
While we fixate on Calais, the Home Office is quietly deporting dozens of migrants on 'ghost flights'
Calais crisis: The seven claims made about the migrants - and the reality
Calais crisis: For desperate migrants it is 'England or death' as they brave dogs, riot police and speeding trains
£14000 - £17000 per annum: Recruitment Genius: The fastest growing travel comp...
£19000 - £21000 per annum: Recruitment Genius: Are you looking for an exciting...
COMPETITIVE: Guru Careers: A Product Manager / Product Owner is required to jo...
£25k plus Benefits: Guru Careers: A Carpenter and Maintenance Operator is need...