ITB Berlin, one of the world's most influential trade shows, begins on March 10.

Amongst the 200 speakers lined up for the event will be heads of state, heads of corporations, environmental activists and government officials.

Visitors to the ITB Berlin trade fair can download the fair guide with a map of the grounds, the program, a list of events along with press conferences, presentations, receptions, and a function for looking up exhibitors. After the fair closes, the ITB Mobile Guide provides users with information on the quickest way to the city center and tips on Berlin nightlife. It is available at

Key people to watch during the ITB Berlin Conference:

On land:

HRH Hon. Chief Mukuni - The head of a dynasty the extends into Congo, Zambia and Zimbabwe, Chief Mukuni will participate in a discussion with WWF officials, TV presenters and government ministers on the importance of tourism in battling poverty.
Event: Tourism tackles Poverty, March 12, 13.45 - 15.15

At sea

Fabien Cousteau - son of Jean-Michel Cousteau and grandson of Jacques-Yves Cousteau, Fabien will be speaking during the ITB CSR conference and discussing whether ocean protection and tourism are compatible
Event: Marine Conservation and Tourism: Partners or Enemies? March 11, 12.00 - 12.30

Pier Luigi Foschi - Chairman and CEO, Costa Cruises. Foschi controls Costa, Italy's largest tourism group and sits on the board of Carnival, the world's largest cruise line. He will be taking questions on the impact of cruising and the environment.
Event: Booming Cruise Industry: Growth at the Expense of the Environment? March 11, 12.30 - 13.30

In the air

Dr. Temel Kotil - CEO, Turkish Airlines. Kotil, who is also an IATA board member, will speak on the future of the aviation industry on ITB Aviation Day
Event: Challenges in Global Aviation. Turkish Airlines' Route to Becoming a Global Player, March 12, 10.30 - 11.00


Patrick Schönemann - Geo Sales Manager DACH & Nordics, Google Enterprise and Javier González-Soria - Managing Director, Google Travel Spain. Google is making leaps into the travel market, having recently named meta search engine Kayak as a key competitor. Their paper "What's New With Google" could cause shockwaves in the travel industry.
Event: ITB Global Future Summit March 10, 11.15 - 13.15

ITB Berlin 2010 takes place March 10-14 in Berlin and is open to trade visitors only March 10-12.