Poland set to show star power at ITB Berlin
Monday 07 March 2011
Poland is preparing to take center stage at this week's ITB Berlin travel show as it steps up its tourism marketing ahead of the 2012 European football cup.
ITB Berlin, one of the biggest travel events of the year, traditionally welcomes thousands of travel agents, tourism officials and other big names in the travel world during its five-day run, meaning consumers could soon be hearing much more about Poland as a tourism destination.
The country is set to wow industry bigwigs by opening the fair with a multimedia show which mixes 3D film with a live dance performance from Polish choreographer Agustin Egurrola, as well as an appearance by Lech Walesa, the former president of the Republic of Poland turned international human-rights activist.
The stars of the 3D film, five brightly colored toys and a blank dice designed to represent the diversity of attractions in Poland, will feature heavily on the country's 1,500 square meter stand at the show, which will showcase everything from individual cities to traditional Polish food.
Although Poland is set to play a major role, it'll be among hundreds of countries trying to attract attention at the enormous ITB show, with new films apparently among the most popular way to do so.
Other countries coming under the spotlight will be those along the Silk Route, the overland route between Europe and Asia which takes in over 25 countries and is set to be heavily promoted by a consortium of tourism authorities and the UN World Tourism Organization.
Like Poland, the countries involved will also be using the show's cinema to attract attention, screening a feature film illustrating the route's history and great destinations every day between 2 and 3 PM.
The best of the films produced for the show will be awarded at the Golden City Gate Awards, ITB's very own 'Oscars' ceremony, on March 10.
ITB Berlin is open to the public March 12-13 in Berlin, Germany.
Watch the trailer for Poland's film: http://www.youtube.com/watch?v=17H47YV6OtU
The Independent travel offers: Discover a world of inspiring destinations
The 50 Best spas
Iceland volcano: Travel agency has 'Volcano hotline' for dare-devil tourists who want to visit Bardarbunga if it erupts
Luton airport voted worst in Britain for second time running
Contactless payment donkey rides are a thing now
August Bank Holiday 2014: Five ways to make the most of it
- 1 Jeremy Clarkson 'sees no problem' with his racist language on Top Gear, says BBC
- 2 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 4 London restaurant 34 creates champagne glass modelled on Kate Moss’ left breast
- 5 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Bin bag full of cats' heads discovered near Manchester's Curry Mile
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...
£17K OTE £30K: Charter Selection: Highly successful and innovative specialist...
£45000 - £55000 per annum + Benefits: Ashdown Group: Working with an exciting ...
£23,000: Sauce Recruitment: A global leader in sports and entertainment is now...