Record ratings for Norway coastal cruiser live broadcast
Tuesday 21 June 2011
A Norwegian public television programme that allows viewers to enjoy a 134-hour fjord cruise live from their homes scored record ratings and sent the ship company's share price soaring Monday.
Last weekend, some 2.5 million Norwegians - or roughly half the Scandinavian country's population - tuned in to NRK2 to follow the channel's self-proclaimed "longest TV programme in the world."
The show broadcasts live from the MS NordNorge, one of the Hurtigruten company's coastal cruisers sailing from the southwestern city of Bergen and up the coast through the spectacular fjords to its northernmost point, with frequent stops along the way.
The coastal voyage is considered one of the world's most beautiful cruises.
NRK2 said the idea allowed it to grab record ratings with 35 percent of market share at the weekend, compared with its 6.0 percent from the previous weekend.
The Hurtigruten company's share price soared 13.58 percent Monday afternoon on an Oslo stock exchange down 0.73 percent.
The journey was also streamed live at http://www.nrk.no/hurtigruten, with some 54 percent of web viewings by Norwegians, 7.0 percent by Danes and 4.0 percent each by people from Germany, Britain, France and the United States, NRK said.
The ship is set to arrive Wednesday in Kirkenes, a small town past Norway's northernmost point at the border with Russia, where the sun does not set in summer.
The Independent travel offers: Discover a world of inspiring destinations
- 2 How the language you speak changes your view of the world
- 3 Russell Brand backs Ed Miliband: 'You gotta vote Labour'
- 4 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
In defence of liberal democracy
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
£40000 - £50000 per annum: Ashdown Group: A growing business that has been ope...
£24800 - £29000 per annum: Recruitment Genius: As one of London's leading Muse...
£14000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...
£28 - 45k (DOE): Guru Careers: An Accountant is needed to take control of the ...