Relive the music of your flight with new album
Saturday 12 March 2011
Most people wouldn't count the cheesy tunes played on most aircraft as among their favorite music, but one airline obviously thinks there's a market - and it's releasing its own album to prove it.
Air France says that Air France Music, Volume 1 will allow passengers to "discover or rediscover the in-flight atmosphere" on board its aircraft.
It's designed to showcase the airline's in-flight music selection, which includes 24 on-board radio stations and a choice of about 200 CDs and prompted the carrier to launch a dedicated site for its music fans at http://music.airfrance.com, which has garnered some 55,000 Facebook fans.
Now, passengers will be able to take the on-board music home with them by buying on the plane, as well as purchasing in stores including Paris's famous Colette concept boutique and Bonjour Records in Tokyo.
Three tracks on the album were specially composed for Air France on board a flight, with the brief of capturing the experience of flying on the airline's A380 'superjumbo'.
The music that the airline uses before takeoff and landing, a song called "The World Can Be Yours" by French band Télépopmusik, is on the album, along with tracks from Phoenix, Charlotte Gainsbourg, Bat for Lashes and Gonzales.
With the introduction of more advanced in-flight entertainment systems, music has become a potential new way of generating revenue for airlines - some airlines equipped with connectivity hardware (such as Virgin America) now allow users to download music during their flight.
Others take a more unconventional approach - such as one airline in Russia which offers live music on board - see the video at http://english.ruvr.ru/rtvideo/2011/03/04/video_46935458.html
Find out more about the Air France album: http://eshopping.airfrance.fr/
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