Rough Guides jumps into mobile guide market
Monday 18 April 2011
Travel publisher Rough Guides took its tentative first step into the mobile travel guide app market last week, launching Rough Guide apps to four cities.
The new guides hit the Apple App Store April 11 and are available for London, Paris, New York and Rome.
Each features listings such as sights, bars, restaurants, shops and hotels, presumably taken from the print editions of the guides, along with GPS maps so that visitors can see the whereabouts of destinations and navigate to them.
The apps also include the functionality to share specific points of interest via email, create "favorites" lists and view all of the images in the app in a gallery.
It's the first step Rough Guides has taken beyond its World Lens app, a free photography gallery which has been available for iPhone and iPad since November and clocked up over 100,000 downloads.
However, by the standard of the brand's best-known rival, it's chronically late entering the app market - Lonely Planet launched its first iPhone city guides back in 2009 and now has an impressive number of guides to cities around the world available on both the iPhone and Android platforms.
Now that both brands are competing for travelers' attention, it will be interesting to see if their pricing is affected.
The Rough Guides London, Paris, New York and Rome Apps are available now for €2.39/$2.99, while comparable guides from Lonely Planet cost €4.99/$5.99.
The Independent travel offers: Discover a world of inspiring destinations
The 50 Best spas
Top 10 cheapest cities to visit, according to TripAdvisor
Hashima: Among the ruins on Japan's Battleship Island, the place that time forgot
A commuter is getting revenge on First Capital Connect by Photoshopping its CEO's face every time his train is delayed
The 10 Best lightweight luggage
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 3 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 4 Britney Spears sings 'Alien' without Auto-Tune in embarrassing leaked audio clip
- 5 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
Sustained immigration has not harmed Britons' employment, say government advisers
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
There’s a nasty smell in the political air – and it’s coming from the Tories
£45-£55k OTE £75k : Charter Selection: Major London International Fashion and ...
Voluntary, reasonable expenses reimbursed: Reach Volunteering: Are you keen on...
£33000 - £45000 per annum + 8% Bonus, pension: Deerfoot IT Resources Limited: ...
£30K- £40K pa + Commision £10K + Benefits: Charter Selection: Rapidly expandin...