Steamy marketing lands Virgin with hottest crew
Monday 07 February 2011
Virgin Atlantic's cabin crew have been voted the world's most attractive in a survey of British business travelers.
The Virgin Atlantic crew, who traditionally dress in red, beat competition from Singapore Airlines and Etihad in the survey of 1000 business travelers, traditionally the most frequent flyers.
Virgin's stunning 53 percent of votes is credited to the airline's sexually charged global advertising campaign, which featured Bond-style graphics and plenty of suggestive images, including a tongue-in-cheek use of the controversial "body scanners" now in use at airports.
The "Singapore Girls" on board Singapore Airlines flights took 18 percent of the votes and only second place, despite repeatedly being named the best cabin crew in the world and even earning a place in Madame Tussaud's Wax Museum in the 1990s.
Despite accusations of sexism, the "Singapore Girls" have remained a prominent feature of Singapore Airlines' marketing campaigns and feature as one of the most iconic visual trademarks in the aviation industry.
The survey was conducted ahead of the Business Travel & Meetings Show, which takes place February 8-9 in London.
See Virgin's campaign: http://www.youtube.com/watch?v=Hbib-A6NpW8
"Most attractive" cabin crew - the top five
1. Virgin - 53%
2. Singapore - 18%
3. Etihad - 12%
4. Emirates - 11%
5. Aer Lingus - 6%
The Independent travel offers: Discover a world of inspiring destinations
The 50 Best spas
Iceland volcano: Travel agency has 'Volcano hotline' for dare-devil tourists who want to visit Bardarbunga if it erupts
Luton airport voted worst in Britain for second time running
Contactless payment donkey rides are a thing now
August Bank Holiday 2014: Five ways to make the most of it
- 1 Jeremy Clarkson 'sees no problem' with his racist language on Top Gear, says BBC
- 2 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 3 Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
- 4 London restaurant 34 creates champagne glass modelled on Kate Moss’ left breast
- 5 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Bin bag full of cats' heads discovered near Manchester's Curry Mile
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
£6000 - £50000 per annum + Bonus+Benefits+Package: Harrington Starr: Oracle 11...
£17K OTE £30K: Charter Selection: Highly successful and innovative specialist...
£45000 - £55000 per annum + Benefits: Ashdown Group: Working with an exciting ...
£23,000: Sauce Recruitment: A global leader in sports and entertainment is now...