The first 'social media travel guide'
Sunday 05 June 2011
Online travel agent eBookers has launched a new iPad app to inspire travelers using social media.
Billed as the 'first social media travel guide', eBookers Explorer is a destination-focused app with the feel of a magazine which is aimed at those who want to discover the best of a place using the social web.
The app collates information from social media sites such as Twitter and Facebook, as well as photos, blogs and videos, to present an up-to-date picture of city places all over the world.
Unlike apps from competitors such as Travelocity and Priceline, the eBookers app is designed to showcase a destination rather than provide booking tools to get there, although it does allow users to search hotels before sharing deals with friends using Facebook, Twitter or email.
Expedia also announced a new set of mobile travel tools, launching an Android app and a mobile website.
While the new Android app roughly emulates the functionality of the brand's iPhone app, the new mobile website is an interesting move which builds on the features already offered by the mobile version of TripAdvisor (another Expedia-owned firm).
Using it, travelers can find nearby hotels, see images, ratings and reviews and be guided to the property, all without opening a specific app.
According to statistics from Google, the number of searches made using the mobile web has rocketed from six percent in 2010 to 20 percent in 2011, prompting many to predict that companies - travel brands included - will begin a swing away from apps and towards the mobile web.
Download the eBookers App http://itunes.apple.com/gb/app/ebookers-explorer/id431915790?mt=8
See the product demo: http://www.youtube.com/watch?v=zosQPKKlcAo
The Independent travel offers: Discover a world of inspiring destinations
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