Tokyo Disneyland increases attractions and prices

Tokyo Disneyland and DisneySea - by far the most successful theme parks in Japan - are bucking local trends by introducing a number of new attractions in the coming months and raising entrance prices.

The effects of the global recession continue to linger in Japan, with households broadly spending less on entertainment - including other theme parks around the nation. But the one area in which Japanese families refuse to economise is at the vast magical kingdom just to the east of central Tokyo.

And it is not just Japanese who are keeping the turnstiles ticking over. Visitor from around the world - but particularly those from nations that do not have their own version of the Magic Kingdom - invariably have Disneyland and DisneySea high up on their lists of "must-see" sights on any visit to Japan.

The operators of the parks have announced that prices at both Disneyland and DisneySea will rise on April 23, coinciding with the reopening of the revamped Cinderella Castle attraction and the opening of the new Jasmine's Flying Carpet attraction. The cost of the two projects is put at Y4 billion (€36.32 million).

In the first change to ticket prices since September 2006, the parks operators are keen to point out, a one-day ticket for adults will be set at Y6,200 (€56.30), an increase of Y400 (€3.63), while the entry price of a youth between the ages of 12 and 17 will rise Y300 (€2.72) to Y5,300 (€48.12). A ticket for a child aged from 4 to 11 will rise Y200 (€1.82) to Y4,100 (€37.23).

Disney controls fully 40 percent of the domestic market for theme parks and is aware that it has to constantly come up with new attractions to keep the repeat customers coming back.

In July, it re-opened "Captain EO," a three-dimensional movie starring Michael Jackson, while in fiscal 2012 it is planning to open a series of attractions based on the hit "Toy Story" series of movies. A remarkable Y11.5 billion (€104.42 million) has been set aside for the new rides.

Oriental Land, the operator of the park, is also collaborating with Walt Disney Co. to provide support in the construction and operation of Shanghai Disneyland, which is scheduled to open in 2014.

Tokyo Disneyland's domestic competitors are adopting a different strategy for their businesses, reducing fees to attract more visitors, even though that approach will hit their revenues.

The Huis Ten Bosch park in Nagasaki Prefecture, in southern Japan, is a recreation of a Dutch town and recently reduced its entry prices from Y3,200 (€29.05) to Y2,500 (€22.70), while Tokyo Dome Attractions has cut Y500 (€4.54) off its one-day tickets for students, bringing them down to Y3,500 (€31.78).

JR

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Arts and Entertainment
Frank Turner performing at 93 Feet East
musicReview: 93 Feet East, London
News
Toronto tops the charts across a range of indexes
news

World cities ranked in terms of safety, food security and 'liveability'

Extras
indybest
Voices
A mother and her child
voices
Voices
The veterans Mark Hayward, Hugh Thompson and Sean Staines (back) with Grayson Perry (front left) and Evgeny Lebedev
charity appealMaverick artist Grayson Perry backs our campaign
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Recruitment Genius: Car Sales Executive - Franchised Main Dealer

    £30000 - £40000 per annum: Recruitment Genius: This is a great opportunity for...

    Recruitment Genius: Group Sales Manager - Field Based

    £21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...

    Guru Careers: Email Marketing Specialist

    £26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...

    Recruitment Genius: Tour Drivers - UK & European

    Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee