Travel review site unveils facelift
Thursday 07 October 2010
Travel community IgoUgo.com has launched a redesigned website as it tries to compete with TripAdvisor in the online travel review space.
The site, which claims some 9000 destinations and over a million reviews, says that the clearer design will simplify planning and sharing for consumers.
Other new features include closer integration with Twitter and Facebook, enabling travelers to easily share photos using social media, and a new "Get Ideas from Other Travelers" feature which includes recent reviews and tips, similar to the TripAdvisor Facebook Connect integration rolled out in June.
Travelocity-owned IgoUgo.com is keen to emphasize the social aspect of its service compared to TripAdvisor - it has 540,000 members, each with a profile that can be used to share tips and advice.
"We wanted the site experience to better reflect that IgoUgo is a great community of expert travelers who have been where you want to go, and who are sharing positive advice for your trips," said Aditi Gokhale, IgoUgo General Manager.
"We've added new capabilities to better match content with visitors' preferences, allowing us to cut through the clutter to offer real-time and relevant recommendations."
The site has been in testing since September as IgoUgo.com battles to win market share from TripAdvisor, which announced in September that it had become the first travel brand to have more than 40 million visitors to its website in a month.
However, as the controversy surrounding the negative reviews on the TripAdvisor site grows as a result of proposed legal action from hoteliers, other sites may yet have their day.
IgoUgo.com is clearly aware of how it wants to differentiate itself, saying "while other travel sites focus on where not to go, IgoUgo has been re-engineered to inspire travel."
The Independent travel offers: Discover a world of inspiring destinations
Top 10 cheapest cities to visit, according to TripAdvisor
The 50 Best spas
Hashima: Among the ruins on Japan's Battleship Island, the place that time forgot
A commuter is getting revenge on First Capital Connect by Photoshopping its CEO's face every time his train is delayed
Simon Calder: Why the biggest plane in the world isn't right for the busiest route
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 3 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 4 Britney Spears sings 'Alien' without Auto-Tune in embarrassing leaked audio clip
- 5 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
Sustained immigration has not harmed Britons' employment, say government advisers
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
There’s a nasty smell in the political air – and it’s coming from the Tories
£45-£55k OTE £75k : Charter Selection: Major London International Fashion and ...
Voluntary, reasonable expenses reimbursed: Reach Volunteering: Are you keen on...
£33000 - £45000 per annum + 8% Bonus, pension: Deerfoot IT Resources Limited: ...
£30K- £40K pa + Commision £10K + Benefits: Charter Selection: Rapidly expandin...