The number of visits to main tourist attractions dipped only slightly at the start of this year despite the coldest winter for a generation, it was revealed today.
Visits during the first four months of 2010 were only 3% down on the January-April 2009 total, the Association of Leading Visitor Attractions (Alva) said.
Some attractions had a big increase in numbers, with the Natural History Museum reporting a 19% rise in visits.
Alva also reported that revenue from corporate events increased, with bookings up 60% compared with the same period last year. However, corporate bookings have yet to return to previous levels.
Alva director Robin Broke said 2010 has provided "many challenges" for Britain's tourist attractions, as they compete with the elements to bring in visitors.
"Our members are confident that they have everything in place for Britons to enjoy a great summer in the UK, avoiding the uncertainty and hassle of disrupted flights. As ever, Britain's tourist attractions will rise to the challenges ahead and remain optimistic.
"We hope that the new Government will take tourism seriously, both for its ability to create jobs quickly, and for its potential for excellent return on investment."Reuse content