United States "most admired country globally"
Friday 15 October 2010
The United States is still the most admired country in the world, according to a survey released October 12.
It has maintained its position at the top for the second year running, despite a significant jostling of positions in the lower ranks among southern European nations.
The Nation Brands Index, compiled by public affairs agency GfK Roper and policy advisor Simon Anholt, measured the global image of 50 countries by polling around 20,000 adults in 20 countries around the world.
It found that although the US took top spot, Germany has switched positions with France to take the position of the second most admired country.
The United Kingdom stayed steady as the fourth most admired, followed by Japan and then Canada, which usurped the sixth place from Italy.
Spain, which last year tied with Sweden for tenth place, has now fallen out of the list altogether, another example of the southern European shift which the survey's authors attributed to the uncertain global economic climate, combined with financial bailouts, natural disasters and civil unrests.
While neither made the top ten list, the rapidly-developing economies of China and Brazil show the largest score gains.
"The steady gains of developing economies suggest that the reputation gaps between the West and the East will continue to narrow," explained Xiaoyan Zhao, director of the study at GfK Roper Public Affairs & Corporate Communications.
"For example, although Japan still holds the top position on Nation Brands Exports dimension, China - the newly crowned second largest exporter in the world - has moved from 21st in 2008 to 14th in 2010 on this dimension."
Participants were asked to rank nations based on six categories - Exports, Governance, Culture, People, Tourism and Immigration/Investment, with the overall list an average of the six scores.
Anholt-GfK Roper Nation Brands Index
Overall Brand Ranking - Top 10 of 50 Nations
1 United States (United States)
2 Germany (France)
3 France (Germany)
4 United Kingdom (United Kingdom)
5 Japan (Japan)
6 Canada (Italy)
7 Italy (Canada)
8 Switzerland (Switzerland)
9 Australia (Australia)
10 Sweden (Spain, Sweden (tie))
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