United States "most admired country globally"

The United States is still the most admired country in the world, according to a survey released October 12.

It has maintained its position at the top for the second year running, despite a significant jostling of positions in the lower ranks among southern European nations.

The Nation Brands Index, compiled by public affairs agency GfK Roper and policy advisor Simon Anholt, measured the global image of 50 countries by polling around 20,000 adults in 20 countries around the world.

It found that although the US took top spot, Germany has switched positions with France to take the position of the second most admired country.

The United Kingdom stayed steady as the fourth most admired, followed by Japan and then Canada, which usurped the sixth place from Italy.

Spain, which last year tied with Sweden for tenth place, has now fallen out of the list altogether, another example of the southern European shift which the survey's authors attributed to the uncertain global economic climate, combined with financial bailouts, natural disasters and civil unrests.

While neither made the top ten list, the rapidly-developing economies of China and Brazil show the largest score gains.

"The steady gains of developing economies suggest that the reputation gaps between the West and the East will continue to narrow," explained Xiaoyan Zhao, director of the study at GfK Roper Public Affairs & Corporate Communications.

"For example, although Japan still holds the top position on Nation Brands Exports dimension, China - the newly crowned second largest exporter in the world - has moved from 21st in 2008 to 14th in 2010 on this dimension."

Participants were asked to rank nations based on six categories - Exports, Governance, Culture, People, Tourism and Immigration/Investment, with the overall list an average of the six scores.

Anholt-GfK Roper Nation Brands Index
Overall Brand Ranking - Top 10 of 50 Nations
 
2010 (2009)
1 United States (United States)
2 Germany (France)
3 France (Germany)
4 United Kingdom (United Kingdom)
5 Japan (Japan)
6 Canada (Italy)
7 Italy (Canada)
8 Switzerland (Switzerland)
9 Australia (Australia)
10 Sweden (Spain, Sweden (tie))

http://www.gfk.com

Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Ashdown Group: Print Designer - High Wycombe - Permanent £28K

    £25000 - £28000 per annum + 24 days holiday, bonus, etc.: Ashdown Group: Print...

    Recruitment Genius: Business Travel Consultant

    £20000 - £26000 per annum: Recruitment Genius: With offices in London, Manches...

    Recruitment Genius: Customer and Brand Manager

    £30000 per annum: Recruitment Genius: Customer and Brand Manager required for ...

    Ashdown Group: Systems Administrator

    £25000 - £35000 per annum + benefits: Ashdown Group: Systems Administrator A...

    Day In a Page

    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    10 best PS4 games

    10 best PS4 games

    Can’t wait for the new round of blockbusters due out this autumn? We played through last year’s offering
    Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

    ‘Can we really just turn away?’

    Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
    Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

    Nine of Syria and Iraq's 10 world heritage sites are in danger...

    ... and not just because of Isis vandalism
    Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

    Girl on a Plane

    An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
    Markus Persson: If being that rich is so bad, why not just give it all away?

    That's a bit rich

    The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
    Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

    Coleman on course to end half a century of hurt for Wales

    Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference
    Rugby World Cup 2015: The tournament's forgotten XV

    Forgotten XV of the rugby World Cup

    Now the squads are out, Chris Hewett picks a side of stars who missed the cut
    A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

    Britain's Atlantis

    Scientific study beneath North Sea could revolutionise how we see the past
    The Queen has 'done and said nothing that anybody will remember,' says Starkey

    The Queen has 'done and said nothing that anybody will remember'

    David Starkey's assessment
    Oliver Sacks said his life has been 'an enormous privilege and adventure'

    'An enormous privilege and adventure'

    Oliver Sacks writing about his life
    'Gibraltar is British, and it is going to stay British forever'

    'Gibraltar is British, and it is going to stay British forever'

    The Rock's Chief Minister hits back at Spanish government's 'lies'
    Britain is still addicted to 'dirty coal'

    Britain still addicted to 'dirty' coal

    Biggest energy suppliers are more dependent on fossil fuel than a decade ago
    Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

    Orthorexia nervosa

    How becoming obsessed with healthy eating can lead to malnutrition